Growth Manager
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Job Location:
Monthly Salary:
Posted on:
2 hours ago
Vacancies:
1 Vacancy
Job Summary
About FAE Beauty
FAE Beauty (Free And Equal) is a new-age inclusive beauty brand built for Indian skin tones lifestyles and voices. As a digital-first D2C company were redefining beauty with shade diversity innovative formulations honest authentic communication.
Tasks
Job Overview
The D2C Growth Manager will be responsible for complete P&L ownership. You will be responsible for driving customer acquisition revenue growth and performance optimisation across all direct-to-consumer channels. The role focuses on managing performance marketing through agency campaign execution and continuous experimentation to improve conversion and retention.
Key Responsibilities:
1. D2C Revenue Growth
- Own revenue targets for D2C channels including website and performance-driven acquisition platforms
- Plan and execute growth strategies to improve traffic conversion rate and repeat purchase metrics
- Monitor daily weekly and monthly sales performance and take corrective actions where required
2. Performance Marketing Management
- Manage paid acquisition channels such as Meta Google and other performance platforms
- Track campaign performance optimize ROAS CAC and conversion metrics
- Work closely with creative and brand teams to ensure campaign creatives align with performance goals
3. Funnel and Conversion Optimization
- Analyze website funnel performance including landing pages checkout and subscription journeys
- Identify drop-off points and implement A/B testing initiatives to improve conversions
- Coordinate with tech product and design teams for implementation of growth experiments
4. Data Tracking and Reporting
- Maintain dashboards for traffic revenue CAC LTV and campaign performance
- Generate periodic performance reports and present insights to leadership
- Use analytics tools to identify growth opportunities and improvement areas
5. Cross-Functional Coordination
- Collaborate with brand operations and supply teams to align growth campaigns with inventory and business priorities
- Ensure smooth execution of promotional campaigns launches and seasonal growth initiatives
Requirements
Qualifications and Experience
- Strong understanding of D2C business metrics such as CAC LTV ROAS conversion rate
- Hands-on experience with performance marketing platforms (Meta Ads Google Ads)
- Analytical mindset with strong data interpretation skills
- Ability to plan execute and optimize growth experiments
- Strong ownership and execution capability
- Atleast 3-5 years of experience in D2C growth performance marketing roles
- Experience working in consumer brands
- Bachelors degree in marketing business or related field
