Acquisition Experience Assistant Director
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Job Location:
Las Vegas, NV - USA
Monthly Salary:
Not Disclosed
Posted on:
18 hours ago
Vacancies:
1 Vacancy
Job Summary
We are seeking anexceptional leaderto modernize and elevate how Caesars Digital acquires customers. This role is a highimpact operator responsible for improving the full acquisition journey strengthening our technical and operational foundation and enabling measurable conversion gains across all brands. This is acritical highvisibility rolerequiring a rare blend of strategy technical depth and handson execution. You will influence MarTech and product roadmaps redesign workflows and drive crossfunctional alignment to accelerate our acquisition engine. Given the scope and complexity we offer ahighly competitive compensation packagealigned to the caliber of talent required for this transformation.
Responsibilities
Acquisition UX & Journey Transformation
- Lead highstakes transformation of the ad FTD journey identifying friction and executing UX enhancements that delivermeaningful measurable conversion lifts.
- Partner across Product MarTech CRM Creative and Analytics to build experiences worthy of acategory leader.
MarTech CRM & Capability Enablement
- Serve as the strategic owner of our MarTech evolution influencingmultiquarter investment decisionsand shaping the capabilities that unlock future growth.
- Ensure tools are not just adopted but transformed intocompetitive advantages.
Ad Operations Tagging & Data Activation
- Own operational excellence across tagging tracking pixels and data flow for all acquisition campaigns.
- Ensure clean reliable privacycompliant data that supports measurement targeting attribution and optimization.
- Lead crossfunctional troubleshooting and build resilient processes that support scaling campaigns efficiently.
Process Optimization & Operating Model Improvement
- Standardize intake GTM execution QA and feedback loops to improve speed quality and accountability.
- Identify bottlenecks and redesign workflows for simplicity automation and crossfunctional clarity.
- Introduce modern operating practices that strengthen collaboration and accelerate decisionmaking.
Performance Management Insights & TestandLearn
- Define KPIs leading indicators and guardrails for journey optimization MarTech usage and operational efficiency.
- Partner with Analytics on test design measurement plans and experimentation frameworks.
- Translate insights into actionable recommendations for GTM Product Analytics and channel teams.
Target Setting Measurement & Performance Management
- Own annual and inyear targets for CAC LTV margin GGR/NGR and channellevel pacing.
- Translate campaign goals into measurable KPIs across funnel stages and audience strategies.
- Deliver clear performance readouts to inform nextbest actions and planning cycles.
Executive Communication & Influence
- Represent Acquisition in crossfunctional and executive forums simplifying complex operational and technical topics into clear narratives.
- Drive alignment and decisionmaking around capability investments MarTech roadmap and crossteam dependencies.
Strategic Operational Excellence
- This role requires a rare combination of:
- Strategy and activation
- MarTech fluency UX intuition
- Analytical depth crossfunctional influence
- Handson problem solving executive presence
- This is a role for someone who hasbuilt scaled or transformed acquisition machines beforeand is ready to do it again at one of the largest entertainment brands in the world.
Qualifications
Expertise in funnel optimization MarTech capabilities digital media operations and performance marketing.
Demonstrated ability to lead transformation and capabilitybuilding workstreams.
Experience operating in highly regulated or complex digital environments preferred.
Additional Requirements:
Deep experience with MarTech platforms CRM strategy personalization and marketing workflow tools.
Strong understanding of acquisition marketing funnel optimization and digital media activation.
Handson experience with tagging pixels tracking and datadriven activation workflows.
Proven crossfunctional leadership and ability to influence without authority.
Analytical mindset with demonstrated ability to turn signals into decisions.
Online gaming or sports industry experience strongly preferred.
Bachelors degree required.
Required Experience:
Director
Key Skills
About Company
At Caesars Digital, We Don’t Just Play the Game — We Set the Standard. As a proud part of Caesars Entertainment, the world’s premier gaming company with more than 80 years of sports betting leadership, Caesars Digital is Blazing The Trail in digital innovation, customer experience and ... View more
