Search Engine Optimization (SEO) Specialist

Malvern, PA - USA

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

The Search Engine Optimization (SEO) Specialist works under the general direction of a manager or senior team members to support SEO GEO (Generative Engine Optimization) and AISO (AI Search Optimization) initiatives. This role focuses on execution reporting and coordination while developing functional expertise and understanding of how organic and Artificial Intelligence (AI) driven search supports business and sales strategy.

Core Responsibilities

Supports SEO GEO and AISO initiatives under general direction
Supports SEO GEO and AISO plans initiatives and optimizations by executing assigned tasks and contributing to larger programs.
Executes defined components of SEO plans
Supports SEO planning efforts by executing defined tactics aligned to business objectives sales strategy and department priorities.
Applies foundational SEO and AI search best practices
Applies foundational SEO GEO and AISO best practices and guidance from senior team members to complete assigned work and address routine issues.
Communicates status and issues to stakeholders
Communicates status timelines and issues related to SEO activity to team members and stakeholders escalating risks as appropriate.
Builds working relationships across teams
Builds effective working relationships with marketing partners content teams analytics partners and other stakeholders.
Identifies and escalates risks
Identifies potential risks related to SEO GEO and AISO initiatives and escalates issues to managers or senior team members.
Supports data analysis and reporting
Collects analyzes and reports on SEO and AI search performance data to support insights planning and optimization.
Participates in special projects and performs other duties as assigned

Qualifications

Minimum 3 years of related work experience
Undergraduate degree or equivalent combination of training and experience
Foundational knowledge of SEO concepts and analytics tools
Prior experience with Conductor (preferred) BrightEdge SEMrush Search Atlas SEO Clarity is strongly preferred
Experience with Artificial Intelligence is preferred but not required
Interest in developing skills related to GEO and AISO

Special Factors

Sponsorship

Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard we dont just have a missionwere on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members designed to capture the benefits of enhanced flexibility while enabling in-person learning collaboration and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.

Required Experience: