Retail Media Manager

Johannesburg - South Africa

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

Dentsu is looking for a Retail Media Manager to join our growing Commerce team. This role is perfect for someone who lives at the intersection of media eCom data and retail.

As a Retail Media Manager you will be responsible for activating optimising best-in class retail media campaigns while shaping the broader retail media strategy for key clients. This includes full-funnel thinking data-driven optimisation cross-channel collaboration whilst building strong client relationships.

Youll also work closely with cross-functional teams to build integrated commerce strategies and present insights following the client-facing and analytical expectations.

Job Description:

Key responsibilities:

1. Campaign Activation & Optimisation

Lead and optimise campaigns across retail media platforms (Eg. Takealot Sponsored Ads Amazon Ads Sixty60 Sponsored Search PNP Sponsored Search) aligned to performance best practices
Manage full-funnel retail media campaigns including sponsored search and display managed campaign briefs with retailers for campaign execution
Continuously monitor performance using insights data trends and competitive analysis
Implement A/B tests learning agendas and optimisation roadmaps

2. Client Leadership & Strategy Development

Build and maintain strong client relationships while leading day-to-day communication with retailers/partners
Develop retail media strategies aligned with business objectives category context and shopper intent
Deliver strategic recommendations based on data platform insights and market trends
Support quarterly business reviews strategy resets and campaign planning cycles

3. Cross-Functional Collaboration

Work closely with media team to build integrated omni-channel strategies which aligns with client commerce strategy
Coordinate with client brand teams retailer media teams and external partners to deliver unified execution

4. Reporting Analytics & Insights

Data cleaning and monthly reporting across managed and self-service Retail Media channels
Identify growth opportunities through market category and competitive analysis

5. Governance Process & Best Practice

Support the development of Dentsu Retail Media team with upskilling junior members on best practice platform optimisations
Stakeholder relationship management across clients media teams and retailers

Required Experience & Skills

Experience

2-4 years hands-on experience in retail media performance media eCommerce programmatic or digital marketing
Experience managing onsite campaigns (self-service and managed) on platforms such as Amazon Ads Takealot Ads Criteo Citrus or similar digital activation platforms
Strong analytical skills with the ability to interpret data and turn insights into action
Bonus if you have experience in FMCG/CPG vertical

Skills

Excellent communication skills and the ability to present strategies and insights to clients
Strong understanding of paid media onsite & offsite retail media buying eCom fundamentals and digital marketing measurement
Excellent foundation of the South African Commerce landscape and the RMN network understanding
Proficiency in Excel/Sheets data dashboards and retail analytics tools
Ability to manage multiple projects and deadlines effectively
Detail-orientated organised and comfortable working with large datasets

Location:

Sandton

Brand:

Amplifi

Time Type:

Full time

Contract Type:

Permanent

Required Experience:

Manager