Data Analytics Manager Marketing
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Job Location:
Rye Brook, NY - USA
Monthly Salary:
Not Disclosed
Posted on:
3 hours ago
Vacancies:
1 Vacancy
Job Summary
Position Summary
The Data Analytics Manager Marketing is responsible for leading marketing analytics initiatives and delivering insights that drive client acquisition engagement and retention. Reporting to the Director of Data Analytics this role partners closely with Marketing to translate complex data into actionable strategies and scalable reporting solutions.
This position is ideal for a highly analytical and detail-oriented professional who excels at problem-solving and can translate complex data into clear actionable insights. The ideal candidate is an effective communicator across both technical and non-technical audiences demonstrates strong time management and the ability to manage multiple priorities and thrives in a fast-paced evolving environment with a high level of ownership and accountability.
Qualifications :
Key Responsibilities
Data Analysis & Reporting
- Analyze marketing data using SQL to develop clear actionable insights
- Build and maintain Excel models and automated reporting solutions
- Develop and manage Tableau dashboards to visualize key performance metrics
- Ensure data accuracy through validation cleansing and quality checks
- Create standardized and ad hoc reports to support business decisions
- Present insights reports and recommendations to leadership
Marketing Analytics & Insights
- Partner with Marketing to evaluate performance across channels and campaigns
- Identify opportunities to improve client acquisition engagement and retention
- Analyze marketing funnels and customer behavior to drive conversion and lifetime value
- Translate data findings into clear strategic recommendations
Channel & Performance Analysis
- Evaluate email and lifecycle marketing performance to improve targeting and engagement
- Analyze SEO and website performance data (e.g. GA4 Search Console) to track traffic and user behavior
- Monitor and optimize paid media performance across platforms to maximize ROI and efficiency
Cross-Functional Collaboration
- Work closely with Marketing Analytics and other stakeholders to align on reporting and insights
- Support the development of executive-level presentations and materials
- Ensure consistency and accuracy across all published reports
Qualifications
- 3 years of experience in data analytics preferably supporting marketing functions
- Advanced proficiency in SQL and Excel
- Experience building dashboards in Tableau (or similar BI tools)
- Experience working with data warehouses such as Amazon Redshift (or similar)
- Strong understanding of digital marketing analytics (GA4 Google Ads Meta Ads etc.)
- Familiarity with marketing attribution tracking frameworks (UTMs) and campaign measurement
- Experience analyzing client acquisition retention lifecycle and paid media performance
- Experience in a multi-site or multi-location business environment preferred
Additional Information :
Additional information
Work Environment
- Remote or hybrid (if NY based)
- Travel up to 20% during active conversions and go-lives
Competitive compensation dependent on location and experience with annual bonus potential. We also offer a robust set of medical non-medical and retirement benefits that we encourage our employees to take advantage of.
We want nothing more than to fuel your career goals which is why weve created exclusive programs like Alliance Educates Alliance Propel and Alliance Cares - to bring you financial learning and wellness opportunities designed to enrich your growth.
WE ARE A DRUG-FREE & EQUAL OPPORTUNITY EMPLOYER.
Company Policy Forbids Discrimination Because of Age Color Race Religion Sex Disability Marital Status Sexual Orientation or National Origin.
Remote Work :
Yes
Employment Type :
Full-time
Key Skills
- Adobe Analytics
- Data Analytics
- SQL
- Attribution Modeling
- Power BI
- R
- Regression Analysis
- Data Visualization
- Tableau
- Data Mining
- SAS
- Analytics
About Company
Alliance Animal Health was founded in 2017 based on the need for a new service model in the veterinary industry. The approach was to create a true partnership model that would help veterinarians by removing the stress of managing the business side of the practice and giving them the b ... View more
