Coordinator, Social Media Marketing

Were building a relationship-oriented bank for the modern world. We need talented passionate professionals who are dedicated to doing whats right for our clients.

At CIBC we embrace your strengths and your ambitions so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC please visit

What youll be doing

The Social Media and Emerging Platforms (SMEP) team within Brand Community and Client Experience is responsible for developing enterprise social media marketing content that drives the brand and the business. As the Coordinator Social Media Marketing you are accountable for supporting this center of excellence team that leads the social strategy planning implementation and reporting of all organic Social Media activities for the Enterprise as well as creative effectiveness stewardship for all paid social media.. The position will work with a robust ecosystem of different stakeholders including Brand and Business Partner Marketing partners Corporate Communications/PR Agencies and Vendors to further the adoption and integration of Social Media throughout the will be positioned to both build the CIBC brand through Purpose-driven storytelling content coordination and effective social media management.

At CIBC we enable the work environment most optimal for you to thrive in your role. Youll have the flexibility to manage your work activities within a hybrid work arrangement where youll spend 1-3 days per week on-site while other days will be remote.

NOTE: This is a temporary (14 months) opportunity.

How youll succeed

• Enterprise social media coordination planning and delivery Deliver best-in-class social creative and plans working with cross-functional teams including agencies internal channel partners PR & communications media and internal design teams.
• Develop creative briefs and own Intakes for organic social media creative. You will need to monitor analyze and report on organic social media to identify areas of opportunity setting targets and timelines for social media programs and key initiatives.
• You will need to organize and manage content into a user-friendly library that is compliant with internal standards and develop and maintain a process workflow that ensures consistent execution and delivery of social media.
• Support development of social media listening reports and regular reviews of enterprise content activity and will proactively seek out new opportunities to find better ways to work and achieve our goals.
• Lead execution of corporate governance routines to ensure compliance with internal procedures and mitigate potential operational and reputational risk.
• Share cutting-edge news and capabilities with partners and across the team so as to build our teams reputation as thought leaders. As subject matter expert youll provide social media expertise and implementation for SMEP scope within Enterprise programs where applicable staying on top of new and emerging social platform trends in the market and perform research and share social media learnings with team members by championing best practices and processes.
• Employee Advocacy Social Media Support (Mortgage Advisor Channel): Partnering with Mobile Advice line of business to deliver effective employee advocacy framework for the Mobile Advisor Channel that supports both brand building and social selling. The Coordinator Social Media will curate and share relevant and engaging content for Mortgage Advisor social media manage a shared mailbox responding to Advisor inquiries and providing coaching guidance and governance support as required.

Who you are

• Education: Undergraduate Degree or Diploma
• Demonstrated experience in social media planning and content coordination (1-2 years minimum)
• Demonstrated experience in social media governance within an Enterprise ecosystem
• Relationship building and stakeholder management with experience working in or with matrixed organizations. Experience managing creative and media agencies or partners is an asset.
• Strong communication skills - Both written and verbal.
• Strong attention to detail and proofreading skills
• Experience using and a deep understanding of the nuances of Instagram Facebook LinkedIn TikTok Threads Pinterest Twitter Snapchat and YouTube
• Proficient using the latest versions of Microsoft Word Excel PowerPoint
• Proficiency in social media management and social media listening solutions is an asset (i.e.. Sprinklr Hootsuite)
• Competent writing skills with a talent for crafting impactful messaging that is appropriate for the social channel being used
• Ability to write an informative brief that clearly and confidently articulates vision and process
• Ability to translate direction from leadership into social media deliverables
• Ability to self-start and accomplish multiple priorities
• Values matter to you. You bring your real self to work and you live our values - trust teamwork and accountability.

#LI-TA

What CIBC Offers

At CIBC your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential.

• We work to recognize you in meaningful personalized ways including a competitive compensation a banking benefit* wellbeing support and additional offers such as employee and family assistance programs and MomentMakers our social points-based recognition program.

• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

*Subject to program terms and conditions

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation please contact

• CIBC is committed to clarity in our hiring process. All roles posted are opportunities were actively recruiting for unless stated otherwise.

• You need to be legally eligible to work at the location(s) specified above and where applicable must have a valid work or study permit

• We may ask you to complete an attribute-based assessment and other skills test (such as simulation coding French proficiency).

• We use artificial intelligence tools during the recruitment process. Our goal for the application process is to get to know more about you all that you have to offer and give you the opportunity to learn more about us.

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