Marketing & Communications Specialist

Who We Are

For more than 130 years The Salvation Army has served people in need in communities across Canada and Bermuda. Building on our roots as a world-wide Christian church each year we help more than 2 million people providing necessities such as food clothing and addition we support people experiencing unemployment addiction and family challenges. We continually adapt and innovate to meet emerging needs and live out our mission vision and values of hope service dignity and stewardship. As a faith- and values-based organization we hire and serve people of all backgrounds and walks of life - there is a place for everyone to belong here.

Mission Statement

The Salvation Army exists to share the love of Jesus Christ meet human needs and be a transforming influence in the communities of our world.

Job Description:

Position Purpose:

The Marketing and Communications Specialist exists to support The Salvation Armys mission by creating clear compelling and consistent communications that engage key audiences. The role contributes by developing marketing and communication assets such as written content visual imagery video and design materials that promote programs initiatives and organizational priorities. Through creative development and storytelling the position strengthens brand awareness enhances outreach efforts and helps ensure the organizations message is effectively communicated across channels.

Key Accountabilities:

• Lead integrated marketing efforts that strengthen and promote The Salvation Armys public image across regional and local audiences.

• Execute targeted media and asset distribution strategies to support ministry units and achieve defined marketing objectives.

• Develop highquality written and visual contentincluding articles scripts reports and promotional materialsthat increases awareness and engagement.

• Publish timely accessible content across websites social platforms and digital channels in alignment with the editorial and content calendars.

• Manage daytoday social media operations to grow public support respond to inquiries and engage audiences before during and after campaigns and events.

• Analyze social media performance audience trends and emerging technologies to improve efficiency effectiveness and reporting to leadership.

• Coordinate image capture interviews influencers and live event coverage to showcase impact protect reputation and expand reach.

• Ensure all creative outputs meet brand standards legal requirements accessibility guidelines and copyright and release obligations.

Education and Experience Qualifications:

• Bachelors degree in Journalism Communications Marketing or other related discipline.

• Three to five years related public relations/writing/communications/web/social media experience in an organizational setting with previous non-profit experience an asset.

• Strong knowledge of social media KPIs best practices and performance measurement to drive effective digital engagement.

• Proven ability to manage multiple social media accounts creatively and accurately while maintaining brand consistency.

• Demonstrated storytelling skills using a wide range of social media formats tactics and content types.

• Solid understanding of SEO principles and web traffic metrics to support content visibility and reach.

• Excellent organizational analytical problemsolving and project coordination skills with the ability to manage competing priorities.

• Advanced proficiency with digital tools and platforms including Microsoft Office WordPress Hootsuite and reporting software with the ability to quickly learn new systems.

• Exceptional written and verbal communication skills including strong command of English for print and online audiences.

• Flexible collaborative and initiativedriven professional willing to work outside regular hours travel as required and actively support The Salvation Armys mission vision and values.

Compensation:

Placement in the salary range will be based on factors such as market conditions internal equity and candidate experience skills and qualifications relevant to the role.

The Salvation Army will provide reasonable accommodation upon request. Please email if you have a need for any accommodation and we will be pleased to discuss this with you.