Marketing Manager Hospitality Kenya
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Location: Nairobi Kenya
Industry: Hospitality Solutions
Employment Type: Full-Time
We are a hiring for the role of Marketing Manager for a Hospitality Solutions company. As a Marketing Manager you will be responsible for developing and executing marketing strategies that strengthen the brand presence in Kenya. This role requires a strong understanding of the local hospitality industry including hotels safari lodges and urban food & beverage businesses.
Key Responsibilities Market Strategy & Execution-
Develop and execute marketing strategies tailored to the Kenyan markets
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Identify opportunities across key segments such as hotels lodges restaurants and tourism operators
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Track industry trends including tourism seasonality domestic travel and international visitor patterns
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Build a strong recognizable brand within Kenyas hospitality ecosystem
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Ensure messaging resonates with local business owners operators and decision-makers
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Manage digital campaigns across platforms such as Google LinkedIn Instagram and Facebook (widely used in Kenya)
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Optimize campaigns for lead generation and conversions
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Oversee website SEO and email marketing initiatives
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Drive B2B marketing initiatives targeting hotel groups independent properties and F&B businesses
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Work closely with the sales team to generate and nurture high-quality leads
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Support proposal development and client presentations
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Build relationships with key industry bodies such as hospitality and tourism associations
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Represent the company at trade events expos and networking forums (e.g. hospitality and tourism exhibitions in Kenya)
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Develop partnerships with complementary service providers
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Create locally relevant content including case studies success stories and marketing materials
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Manage PR and media engagement with regional business and hospitality publications
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Lead internal marketing staff and coordinate with external agencies designers and media partners
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Manage budgets effectively with a strong focus on ROI
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Bachelors degree in Marketing Business Administration or related field
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5 8 years of experience in marketing preferably within hospitality tourism or B2B services in Kenya
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Strong understanding of the Kenyan market and customer behavior
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Experience managing digital campaigns and using analytics tools
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Proven ability to drive lead generation and business growth
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Excellent communication and stakeholder management skills
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Experience working with hotels lodges restaurants or hospitality tech solutions
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Network within Kenyas hospitality and tourism industry
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