Content Marketing Manager

Content Marketing Manager

At Fairmont Hotels & Resorts our Marketing professionals are ambassadors of the engaging service and authentically local experiences we offer in places of unrivalled presence. Showcase your creative flair and interpersonal skills as Content Marketing Manager where you will grow our market share with exciting promotional campaigns that showcase our exceptional guest offerings.

Reporting to the Director of Marketing the Content Marketing Manager will provide daily support and be a contributing member of an extraordinary Marketing Team. Here is the impact youll make and what we will accomplish together:

What Is in It for You

• An inclusive empowering company culture where people are at the heart of everything we do
• The opportunity to work alongside passionate hospitality professionals committed to making the world a more welcoming place
• Competitive annual compensation of $70000 with salary reviews conducted annually based on performance demonstrated capabilities and market conditions.
• Complimentary meals during your shift through our Colleague Dining Program
• Complimentary dry-cleaning of business attire
• Exclusive access to the Pacific Northwest Food & Beverage Discount Program with 50% off at our dining destinations in Vancouver Victoria and Whistler
• Travel reimbursement program for a TransLink monthly pass
• Extensive benefits package including health dental vision life and disability insurance for those meeting eligibility requirements
• Company-matched pension plan and the option to enroll in the Group Registered Retirement Savings Plan
• 10 days of paid vacation annually increasing with service along with 12 statutory holidays and paid birthday leave
• Complimentary hotel stay for newly hired colleagues including breakfast for two through our BE OUR GUEST program
• Colleague benefit card offering discounted room and F&B rates at Accor properties worldwide
• The opportunity to work in a luxury hotel environment within a Vancouver heritage building dating back to 1939
• Learning programs designed to sharpen your skills
• Opportunities to contribute through Corporate Social Responsibility activities

What You Will Be Doing

Content Creation

• You love benchmarking researching competitive products and evaluating product characteristics and emerging trends to come up with innovative ideas to help propel the HVC brand forward.
• Plan and manage photography and videography branded content shoots.
• Collaborate with teams cross-departmentally on various marketing projects brand activations and events this includes preparing internal documents to communicate details with operations teams.
• Plan manage and execute social media photography and video shoots in collaboration with the Director of Marketing to create new and engaging content on an ongoing basis.
• Create engaging storytelling content to be shared across HVCs social media channels including but not limited to F&B offerings event promotion PR highlights and coverage and supporting blog initiatives.
• Work with the Mar/Comm team on idea generation and execution of new blog content to showcase unique opportunities at the hotel and highlight Vancouver as a year-round destination.
• Assist the Director of Marketing in gathering content for on-site submissions for corporate campaigns and promotions.

Content Updates & Reputation Management

• Work closely with Digital Marketing Revenue and Sales Teams to ensure all third party (OTA) booking websites Tour & FIT company websites contain accurate content (description and photos) of our hotel and products. ( Inntopia Expedia Accor HOD CVent etc.
• Responsible for organizing and updating all approved hotel photography to the Visiting Media TrueTour platform used by regional sales team.
• Responsible for managing photo shoot documents including release forms and getting new video and photo content added to the corporate content DAM

Website Management

• Manage our owned website content including menu updates creating events seasonal landing pages including creating new content on HVC Microsite Notch8 website etc.
• Liaise with Director of Marketing and Regional Digital Marketing team to support SEO optimization for new website content.

Social Media

• Create engaging social media content and storytelling pieces to ensure that HVCs channels are always current engaging and aligned with the regional campaigns and initiatives.
• Manage all social media platforms (Facebook Twitter Instagram LinkedIn Pinterest YouTube) with support from the Director of Marketing and Regional Digital Marketing team.
• Liaise with the Director of Marketing and Regional Director of Digital Marketing to establish an annual social media marketing plan and establish goals.
• Update monthly social media reports for monthly Marketing / Sales meetings
• Take a proactive approach in identifying and showcasing unique offerings hotel activations and F&B stories by coordinating with the Director of Marketing and HVCs F&B team.
• Improve efficiencies and effectiveness of event marketing with a focus on promoting events on social media and creating live content during each event.
• Plan execute and adapt monthly social media content calendars to ensure support of all hotel initiatives.
• Work closely with Regional Digital Marketing team to supply and create visual graphics and content for paid social promotions.
• Organize social media contests based on goals to drive engagement gain followers signups etc.

Ongoing

• Oversee and coordinate content creator visits. Work with PR specialist to arrange overnight stays FAMS dinners site inspections etc.  Evening and weekend attendance is expected as required.
• Create list of content creators for applicable media event invites
• Attend and participate in all required meetings (monthly marketing meetings sales meetings regional marketing meetings etc.)
• Contribute to the development of the Marketing teams seasonal and annual marketing plan
• Assist in the development of presentation templates content and slides for internal meetings
• To be Health & Safety conscious and actively involved in maintaining a safe work environment.
• Complies with Fairmont Hotels & Resorts policies procedures and code of ethics.
• Performs any and all other tasks which are assigned by management.
• Adhering to all Fairmont Hotels & Resorts sales standard and uphold the highest standard of internal and external customer service at all times.

Qualifications :

What Were Looking For

• Bachelors degree in Marketing Communications or a related field
• 35 years of marketing experience ideally within the hospitality or luxury sectors
• Proven experience in content marketing digital marketing and e-commerce management
• Demonstrated ability to develop execute and optimize creative content campaigns across multiple channels
• Experience managing social media email marketing and website content
• Strong understanding of brand storytelling marketing principles and emerging content trends
• Ability to manage marketing budgets and resources to maximize campaign ROI
• Strong analytical skills and data-driven approach for content performance evaluation
• Experience with analytics tools such as GA4 Tableau OTA extranet dashboards and media agency reports
• Familiarity with hotel distribution systems (CRS PMS connected partners) and hospitality sales platforms (Opera Delphi) is an advantage
• Proven ability to build relationships and drive new business through networking site inspections and sales calls
• Experience collaborating with external vendors agencies and media partners
• A strong network with luxury travel and lifestyle publications (e.g. Forbes Condé Nast Traveler Travel Leisure Michelin Guide) is a plus
• Excellent written and verbal communication skills with strong storytelling abilities
• Collaborative and team-oriented approach supporting overall hotel goals
• Ability to translate data insights into actionable content strategies
• Strong project management organizational and time-management skills
• Ability to manage multiple projects simultaneously with attention to detail
• Responsible reliable results-oriented and flexible in a dynamic environment
• Professional demeanor: calm courteous and solution-focused under pressure
• Proficient in Microsoft Office Suite

Physical Requirements

• Ability to stand and walk for extended periods
• Capacity to lift and carry up to 30 lbs
• Frequent bending kneeling pushing pulling and stair use

Additional Information :

Visa Requirements:
Must be legally eligible to work in Canada. The hotel is unable to assist candidates in obtaining Canadian work authorization.

Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract recruit and promote diverse talent.

Why work for Accor
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day making sure that work brings purpose to your life so that during your journey with us you can continue to explore Accors limitless possibilities.
By joining Accor every chapter of your story is yours to write and together we can imagine tomorrows hospitality. Discover the life that awaits you at Accor visit  

Do what you love care for the world dare to challenge the status quo! #BELIMITLESS

Remote Work :

No

Employment Type :

Full-time