Digital Marketing Specialist

This is an 18-month contract position.

Please note: This role can be supported remotely from within Canada. Optimal support locations are in the Alberta and British Columbia areas.

At Syngenta we are working to build the most collaborative and trusted team in agriculture that provides leading seeds and crop protection innovations to enhance the prosperity of farmers. To support this challenge Syngenta is currently seeking a talented and detail-oriented Digital Marketing Specialist to join our in-house dynamic digital marketing team.

This roles primary focus will be the management and execution of email marketing campaigns; however supporting other digital marketing disciplines such as SMS marketing paid ads and website chatbot support will be expected when needed. The ideal candidate must be well-versed and experienced in Pardot and Stripo as email-building and deploying platforms as well as Salesforce.

Accountabilities:

• End-to-end project management of email digital marketing tactics from the briefing stage with stakeholders through deployment and measurement.
• Plan build and execute email marketing campaigns using Stripo and Pardot. Align and flow all assets required to deliver email campaign builds. This includes copy video photos translations and acquire approval from stakeholders.
• Design visually appealing email templates that align with Syngentas branding guidelines.
• Segment email lists to target the right audience for specific campaigns; close alignment with stakeholders with clear communication is vital.
• Conduct regular A/B testing on subject lines content and email designs to continually optimize performance.
• Maintain and manage email workflows and automations within Salesforce and Pardot. Identify and propose strategic automations that can be implemented.
• Monitor and analyze campaign performance metrics such as open rates click-through rates and conversion rates. Provide actionable insights and input on strategy with stakeholders. Using Looker Studio provide reports that can be automatically delivered that show campaign effectiveness and ROI.
• Within Pardot develop targeted marketing campaigns and undertake lead scoring based on engagement.
• Maintain your expertise in Stripo and Pardot update the digital team and stakeholders on best practices and new features that would be of benefit to our campaigns.

Qualifications :

Required:

• A minimum of 2 years of experience executing in an email marketing platform (Pardot Mailchimp Klaviyo etc.).
• Experience within a marketing automation platform (Engagement Studio and Salesforce Lightning Marketo Eloqua etc.).
• Experience and knowledge of the following platforms:
  • Stripo Pardot Salesforce.
  • Looker Studio.
• All applicants must be eligible to work in Canada.

Desired:

• Experience and knowledge of the following platforms is a strong asset for our consideration:
  • Google Ads Meta Business Manager X (Twitter) Ads.
  • Google Analytics 4.
  • Qualified.
  • SMS Magic.
  • Trello (for Project Management).
  • Hot Jar (for website analysis).
  • HTML.
  • Java InDesign Canva.
• Understanding of CRM best practices.
• Exceptional communication and interpersonal skills. Being a fully remote role communication is vital in this role.
• Ability to manage multiple projects and deadlines through project management best practices.
• Ability to effectively interact and collaborate across functional groups to achieve desired results; a natural at taking initiative and confident in coming forward with strategic ideas to propose to the team based on observed insights.

Additional Information :

What We Offer: 

• We offer a competitive base salary and incentive bonus potential and a company vehicle combined with challenging and meaningful work learning and career development opportunities and a great team environment. 
• A culture that celebrates diversity & inclusion promotes personal and professional development and offers flexible work options to meet both your work and personal needs. 
• Comprehensive Benefit offering Pension and Group Retirement program with company match and Profit Sharing. 
• Focus on Wellness and innovative programs that support overall health and wellbeing such as annual Lifestyle Account and free Headspace App. 
• Progressive Employee Policies and Programs include a Flexible Work Location approach and a vacation policy that provides up to 30 days vacation for all employees. 

Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment hiring training promotion or any other employment practices for reasons of race color religion gender national origin age sexual orientation gender identity marital or veteran status disability or any other legally protected status. 

Syngenta Contact Information: 

If you need assistance during the application process please contact the Service Desk at  

Syngenta Canada welcomes applications from all qualified candidates and can accommodate persons with disabilities. For more information about accommodation during any stage of the recruitment process or if you would like more information on our accommodation policies please contact . 

WL: 3A 

#LI-Remote

Remote Work :

Yes

Employment Type :

Full-time