Manager, Aerospace and Defense Marketing

This role will be significantly focused on top-of-funnel development by helping to generate newly qualified leads and supporting the progression through the sales cycle to close as well as evolving our account-based marketing activities. This includes sales opportunity creation and development in both existing key accounts and prospects in A&D target sub-industries more broadly. The A&D Marketing manager will play an important role in ensuring the A&D marketing strategy and content supports the A&D business plan and global marketing objectives and is consistently coordinated across various functions and activities at IFS.

Key responsibilities will include:

• Develop and execute a marketing plan and strategy to support our go-to-market that is aligned between the A&D business unit including the sales and pre-sales teams and the corporate and regional marketing teams
• Build compelling industry campaigns to support demand generation that local field marketing teams localize and implement including post-campaign results analysis and reporting
• Lead generation and qualification working with regional field marketing teams and key account managers (KAMs) to activate campaigns and achieve results; campaigns and activities include virtual and on-site events webinars digital and social media direct to market and with partners
• Collaborate with Account Executives (AEs) KAMs BDRs and local marketing teams to support account strategies by initiating targeted account-based-marketing (ABM) activities
• Management and/or coordination of industry events tradeshows and external productions working closely with local marketing and A&D sales and pre-sales teams
• Implement a global English-language focused PR and communications program working with corporate communications and a dedicated PR agency that includes media releases thought leadership articles customer achievements and analyst briefings
• Develop and manage strategic brand-building activities that further IFS market positioning
• Support A&D leadership with market segment and pipeline insights including CRM reporting and lead management; support IFS win/loss analysis process and competitive insights gathering analysis and communication
• Manage A&D marketing budget including planning forecasting and results reporting
• Lead a team of dedicated industry marketing professionals: setting objectives measuring performance managing workload responsibilities and supporting and inspiring the team to excel

Qualifications :

Overall Required Competence:

• Proven success in a similar role within a global enterprise software organization along with an understanding of the A&D industry and EAM space
• Skilled relationship and team builder with the ability to influence and partner with internal and external stakeholders
• Experience in creating and executing demand generation campaigns: both traditional lead gen and ABM
• Excellent verbal presentation and written communication skills; fluent English
• Demonstrable ability to communicate how industry solutions achieve business value
• Strong leadership skills results oriented with clear drive and initiative highly motivated with a determination to succeed
• Highly competent in B2B marketing with knowledge of industry tools such as Marketo CRM PowerBI LinkedIn

Required Education & Experience:

• Bachelors in Business or Marketing or proven success in a similar role previously
• An obvious passion for industry marketing in support of building and scaling a successful industry-leading business

Additional Information :

What Were Offering

• Salary Range: $100000 CAD -$130000 CAD Bonus
• Permanent Full-time
• Flexible paid time off including sick and holiday 
• Medical dental & vision insurance 
• RRSP Company contribution 
• Life insurance and disability benefits 
• Tuition assistance 
• Community involvement and volunteering events

We embrace flexibility and hybrid work opportunities to support diverse needs and lifestyles while also valuing inclusive workplace experiences. By fostering a sense of community we drive innovation strengthen connections and nurture belonging. Our commitment ensures you can work in a way that suits you best while also engaging with colleagues to share ideas and build meaningful relationships.

Remote Work :

No

Employment Type :

Full-time