Senior Product Marketing Manager

SmartBear delivers application integrity for modern tech stacks ensuring continuous measurable assurance that software just works as intended with governance to operate at AI speed and scale. SmartBear offers deep test automation API lifecycle management and observability capabilities. With integrations across the SDLC it sets a new quality standard for application delivery teams.

SmartBear is trusted by more than 16 million developers testers and software engineers across 32000 organizations including 75% of the largest financial institutions and industry leaders such as Adobe JetBlue and Microsoft. SmartBears best-loved brands include Swagger TestComplete Reflect QMetry Zephyr and more. As stewards of a collaborative open source community SmartBear meets customers where they are to make our technology-driven world a better place. Learn more at or follow us on LinkedIn X and Reddit.

At SmartBear you will be part of a dynamic team solving one of the most critical challenges facing modern businesses: ensuring the integrity of software in an AI-driven world. Whether you are working directly with customers driving go to market strategies supporting operations building products or enabling teams your contributions help shape the future of software quality for organizations worldwide. Join us in our mission.

Senior Product Marketing Manager BugSnag (Observability)

• Own product marketing strategy and gotomarket execution forBugSnagwithinSmartBearsobservability domain.

• Drive positioning messaging and pipeline impact for developerfocused observability.

• Partner crossfunctionally with Product Growth Sales and Developer Relations to accelerate adoption and revenue growth.

Product Intro

BugSnagisSmartBearsdeveloperfirst observability and application stability platform that helps engineering teams detect prioritize and resolve software errors faster.BugSnagprovides realtime crash reporting error monitoring and performance insights across web mobile and backend environments enabling teams to quickly understand the impact of issues on users andmaintainhighquality application experiences.

As part ofSmartBearsbroader observability domainBugSnagempowers engineering teams with actionable insights into application reliability helping organizations improve release confidence reduce downtime and accelerate delivery velocity. By connecting technical signals with user impactBugSnaghelps teams focus on the issues that matter most.

About the Role

As aSenior Product Marketing Manager BugSnagyou will:

• Own endtoend productmarketing strategy forBugSnag defining positioning messaging and differentiation within the observability and application monitoring market.

• Lead gotomarket strategy for product launches feature releases and growth initiatives with measurable pipeline and adoption goals.

• Partner with Product Management to shape roadmap priorities using customer insights market research and competitive intelligence.

• Collaborate with Growth Marketing to develop integrated demand programs campaigns and productled growth initiatives that drivequalifiedpipeline.

• Develop compelling narratives that translate complex technical capabilities into clear business and developer value.

• Enable Sales and Sales Engineering with highimpact assets including pitch decks demos competitive battlecards and technical messaging.

We are looking for you if you have

• 7 years of Product Marketing experience in B2B SaaS ideally within developer tools infrastructure or observability platforms.

• Strong technical acumen and familiarity with observability error monitoring or application performance monitoring concepts.

• Experience engaging technical audiences such as developers SREs platform engineers and engineering leadership.

• Demonstrated success driving pipeline impact through close partnership with Growth or Demand Generation teams.

• Ability to translate technical product capabilities into clear value propositions for both technical and business stakeholders.

• Exceptional storytelling communication and crossfunctional leadership skills.

Why you should join theSmartBearcrew:

• You can grow your career at every level.

• We invest in your success as well as the spaces where our teams come together to work collaborate and have fun.

• We love celebrating ourSmartBears; we even encourage our crew to take their birthdays off.

• We are guided by a People and Culture organization - an important distinction for us. We think about our team holistically the whole person.

• We celebrate our differences in experiences viewpoints and identities because we know it leads to better outcomes.

Did you know

• Our main goal atSmartBearis to make our technology-driven world a better place.

• SmartBearis committed to ethical corporate practices and social responsibility promoting good in all the communities we serve.

• SmartBearis headquartered in Somerville MA with offices across the world including Galway Ireland Bath UK Wroclaw Poland andBangalore India.

• Wevewon major industry (product and company) awards includingB2BInnovators Award Content Marketing AssociationIntellyXDigital Innovator andBuiltInBest Places to Work.

SmartBearis committed to creating an inclusive workplace for employees where all individuals are treated with respect and dignity. We are an equal opportunity employer andmake employment decisions based on merit qualifications and business needs. We do not discriminateon the basis ofrace color religion sex national origin age gender disability veteran status sexual orientation or any other protected status under applicable laws. We are dedicated to fostering a workplace that reflects a diversity of thought and experience as well as our values of being smart open driven accountable and curious.