Content Manager

Role: Content Manager
Job Type: Full Time
Location: Gurgaon

About Noguilt:
Noguilt is a multi-brand wellness group dedicated to transforming lives through personalized diet fitness and lifestyle programs. Alongside its core services the company operates a growing nutraceutical portfolio offering health-focused products such as teas chocolates proteins GLP-1 capsules and is expanding into injectable solutions. Backed by a team of qualified doctors nutritionists fitness experts and behavioral coaches Noguilt combines science-driven approaches with technology and empathetic support to deliver sustainable outcomes.

About the role:
The Content Manager role is about owning the entire content engine-creating and optimizing content that drives both engagement and sales. Youll work across creatives UGC and website content constantly testing what performs best and scaling it. The role blends creativity with data requiring you to make content decisions based on performance not just aesthetics. Its a high-impact position where your work directly influences brand growth and revenue.

Specifically this role will involve:

• Managing and guiding a team of designers across all brand visuals (social packaging ads website)
• Building and scaling a UGC (user-generated content) pipeline-sourcing briefing and managing creators
• Planning and executing the content calendar across Instagram YouTube Shorts and WhatsApp
• Owning website content including homepage product pages (PDPs) and brand storytelling pages
• Collaborating with performance marketing to create high-converting ad creatives
• Turning customer reviews and testimonials into engaging content assets
• Ensuring timely delivery of content and maintaining quality standards across outputs

Ideal candidate will have:

• 3 5 years of experience in content brand or creative roles
• Experience managing content or creative functions in a D2C or consumer brand
• Srong understanding of UGC and what drives engagement/performance
• Ability to manage and give clear direction to designers and creators
• Strong copywriting skills across formats (ads product copy social media)
• Data awareness-understands metrics like CTR watch time and engagement
• Hands-on familiarity with tools like Canva Figma and short-form video formats
• Ability to think both creatively and strategically about content systems

Qualifications:

• Bachelors degree in Marketing Communications Journalism or related field (preferred).