Digital Marketing Specialist, Onsite

Digital Marketing Specialist Onsite

The Digital Marketing Specialist will be responsible for planning creating and managing engaging content across our social media platforms including YouTube Facebook Instagram TikTok and other emerging channels.  The Digital Marketing Specialist will promote the company brand highlight product offerings and support talent acquisition efforts through compelling digital storytelling.  The ideal Digital Marketing Specialist is a creative self-starter who understands food and beverage marketing thrives in a fast-paced environment and stays ahead of social media trends.  This position is 100% Onsite in Vernon CA and not open for Remote or Hybrid.

Digital Marketing Specialist Responsibilities:

- Develop execute and manage a comprehensive social media strategy across YouTube Facebook Instagram TikTok Facebook LinkedIn and other relevant platforms.

- Create high-quality engaging content (video photography graphics and copywriting) that showcases our seafood products processing capabilities and company culture.

- Plan shoot and edit short-form and long-form video content optimized for each platform.

- Manage and grow our social media accounts increasing followers engagement and brand awareness.

- Collaborate with the sales and operations teams to promote new products seasonal offerings and company milestones.

- Support recruitment and employer branding efforts by creating compelling content that highlights career opportunities employee stories and workplace culture.

- Monitor social media trends competitor activity and industry developments to identify opportunities for timely relevant content.

- Track analyze and report on key performance metrics (engagement rates reach follower growth conversions) and use data to optimize content strategy.

- Manage paid social media advertising campaigns including budgeting targeting and performance optimization.

- Coordinate with external vendors influencers and brand partners as needed.

- Ensure all content is consistent with brand guidelines and messaging.

- Stay current on platform algorithm changes best practices and emerging digital marketing tools.

Qualifications :

Digital Marketing Specialist Qualifications:

- Bachelors degree in Marketing Communications Digital Media or a related field or equivalent professional experience.

- 24 years of hands-on experience managing social media accounts for a brand or business with demonstrated growth results.

- Strong portfolio of content creation across video photography and graphic design.

- Proficiency with video editing tools (e.g. Adobe Premiere Pro Final Cut Pro CapCut or similar).

- Proficiency with graphic design tools (e.g. Canva Adobe Creative Suite).

- Deep understanding of YouTube Instagram TikTok and other social platforms including algorithms best practices and audience behavior.

- Strong written and verbal communication skills with excellent copywriting ability.

- Ability to work independently manage multiple projects and meet deadlines in a fast-paced environment.

Digital Marketing Specialist Preferred Qualifications:

- Experience in the food seafood CPG or food service industry.

- Knowledge of SEO Google Analytics and email marketing platforms.

- Experience with paid social advertising and campaign management.

- Bilingual (English/Spanish) is a plus.

- Photography and videography skills including experience with Digital Single-Lens Reflex (DSLR) cameras and lighting setups.

- Familiarity with influencer marketing and partnership management.

Benefits include medical insurance dental insurance vision insurance PTO etc.

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Additional Information :

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Remote Work :

No

Employment Type :

Full-time