Product Marketing Manager

SuperAwesome

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profile Job Location:

New York City, NY - USA

profile Monthly Salary: Not Disclosed
Posted on: 1 hour ago
Vacancies: 1 Vacancy

Job Summary

About us:

SuperAwesome is an award-winning technology company that powers the youth digital ecosystem helping brands to meet their audience where they are and engage them where they watch listen socialize and play.

Our mission is to build a better internet for the next generation and our technology is trusted by hundreds of brands and creators. Our suite of advertising gaming audio and creator tools - combined with deep audience intelligence and compliance capabilities - powers meaningful digital experiences with almost half a billion impressions every month.

As we specialise in reaching under-18 audiences we have to be as curious fast-paced and creative as kids and teens. At SuperAwesome youll be encouraged to own your impact make your team more awesome and evolve like a kid as you grow into your role.

At our core is the #SAFam. We believe that just because someone is included it doesnt mean they belong - so we build for belonging. Our #BeYou community brings people together creates space for every voice and celebrates the individuality that makes us stronger.

Who you are:

SuperAwesome is looking for a Product Marketing Manager to support the Product Marketing Lead and the Head of Marketing. You will support our positioning messaging and go-to-market executions for our suite of advertising products and solutions with a specific focus on gaming go-to-market strategies. You will act as a bridge between the product sales and marketing teams to drive product adoption and revenue.

Because our key customers are brands agencies creators and publishers this opportunity is ideal for someone who has worked in fast-paced high-growth environments in enterprise technology digital media AdTech MarTech immersive gaming or similar organizations.

What youll do:

  • Plan and execute go-to-market strategies for product launches and updates particularly focusing on our gaming products and environments to bring new features to market in a way that maximizes sales and adoption

  • Support demand generation and sales enablement by customizing content and campaigns for advertisers agencies and publishers. You will tailor materials for specific client verticals (e.g. F&B or Retail) and partner with Sales and Product Management to execute go-to-market rollouts

  • Manage our CRM system and HubSpot partnership with the wider marketing team you will ensure that the design copy and distribution of company communications are consistent and high-quality. You will build and manage HubSpot email sequences and ABM initiatives to support strategic partnerships track content downloads and nurture inbound leads to drive ongoing conversations meetings RFPs and closed deals

  • Conduct market competitor and customer research to inform strategy gaining an in-depth understanding of customer problems and desires to improve our product positioning and competitive differentiation

  • Improve product-related content across various channels. You will manage website updates via WordPress enhance SEO for the website and ensure all product collateral reflects a unified voice

  • Work with our digital privacy experts ensuring our positioning and content are aligned with our policies and our leadership in the space

  • Execute across multiple markets including the US UK Germany and France

  • Manage multiple projects simultaneously ensuring visibility across the business and working to deadlines based on organizational needs

  • Stay up-to-date with everything happening inside the gaming ecosystem from new games to new builders to new platforms

Who you are:

  • You have 3-5 years of experience in product marketing adtech or digital advertising and must have proven expertise operating within a gaming environment

  • Ideally youre a Roblox/Fortnite/Minecraft player with a passion for UGC gaming environments

  • You have a clear understanding of Product Marketing frameworks and are comfortable communicating with stakeholders at all levels

  • You have experience working in the advertising or gaming industry. Experience in adtech or with youth audiences is a plus

  • You possess the ability to translate complex technical features into clear customer-facing benefits and are a great storyteller with strong presentation skills

  • You are highly proficient with technology and tools specifically HubSpot WordPress and Google Workspace

  • You have excellent cross-functional collaboration skills and can confidently inform decision-making within the department while proactively sharing information to gain buy-in

  • You have a track record of building strong relationships simultaneously with Sales and Product Development teams

  • You are an analytical problem-solver who can tackle diverse challenges using data and analysis to select the most effective solutions

  • You move fast have the ability to creatively solve problems in a fast-paced rapidly changing environment and are focused on delivering results

  • You have experience working across multiple locations and time zones

  • You have the highest degree of professional ethics and integrity

Benefits

  • 20 days holiday 10 public holidays Winter Break.

  • Family Leave including 20 weeks of fully paid leave for employees who are Primary Caregivers and 8 weeks of fully paid leave for employees who are Secondary Caregivers.

  • 30 day sabbatical for employees who have reached 7 years tenure.

  • Medical insurance through Aetna with 100% employer contribution to employee monthly premium plus $2000 funded HSA. Also up to 65% employer contribution for family plans.

  • Dental & Vision Plans through MetLife fully funded for you and your family.

  • 401k with Vanguard with SA Safe Harbor contribution up to 4%.

About us:SuperAwesome is an award-winning technology company that powers the youth digital ecosystem helping brands to meet their audience where they are and engage them where they watch listen socialize and play.Our mission is to build a better internet for the next generation and our technology is...
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Our award-winning technology enables the youth digital media ecosystem. Used by hundreds of brands and content owners, SuperAwesome’s technology provides the tools for safe digital engagement with almost half a billion kids and teens every month.We work with a huge variety of top bran ... View more

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