Digital Marketing Manager Global Digital Marketing Manager

Job Title: Digital Marketing Manager/ Global Digital Marketing Manager

Location: San Diego California 92106/Remote

Duration: 6 Months

JOB DESCRIPTION

The Digital Marketing Manager Third Party contractor is a critical individual contributor on our Global Digital Marketing this role you will serve as the in-house subject matter expert for lead generation and content distribution informing the strategy for third-party media and syndication campaigns. Youll work cross-functionally with Media Planners and Regional Marketers to align your execution with core business objectives and database growth.

The impact you will have:

• Establish third-party media and content syndication as a reliable growth engine that meets or exceeds annual database growth and pipeline contribution targets across priority regions.
• Design and scale ABM-focused syndication programs that materially increase qualified pipeline from named and strategic accounts while improving lead-to-opportunity conversion rates versus baseline.
• Build and execute a channel roadmap that keeps quarterly investment within plan while improving forecast accuracy and overall pipeline-per-dollar efficiency for the channel.
• Improve lead quality from third-party sources by continuously optimizing partner mix targeting filters and content alignment resulting in higher opportunity creation and win rates from these programs.
• Lead agency relationships and media buys for third-party and syndication programs ensuring flawless execution disciplined optimization and measurable return on spend across partners.
• Ensure third-party leads are delivered accurately on time and in line with agreed SLAs and data quality standards by implementing an end-to-end tracking tagging and lead routing framework with Web Marketing Ops and Analytics.
• Develop a high-performing ecosystem of third-party vendors and agencies regularly evaluating scaling or replacing partners to maximize return on spend and channel performance.
• Codify and share global best practices for third-party media and syndication enabling regional marketers and media planners to launch campaigns faster and more consistently while maintaining lead quality standards.

What we look for:

• 5 years of hands-on B2B demand generation experience managing content syndication and/or third-party media programs at scale with direct ownership of database growth and/or pipeline targets.
• Proven experience using lead orchestration platforms such as Integrate Demandbase or similar to manage complex lead delivery QA and routing workflows.
• Demonstrated ability to design and optimize ABM-focused programs (account selection targeting creative and offers) that drive measurable pipeline from named and strategic accounts.
• Strong analytical skills with a track record of turning lead-to-opportunity and pipeline data into clear channel recommendations forecasts and quarterly investment plans.
• Experience building and managing vendor and agency relationships including evaluating performance negotiating improvements and making scale vs. sunset decisions.
• Hands-on collaboration with Web Marketing Operations and Analytics teams to implement tagging tracking and measurement frameworks across the marketing stack.
• Ability to operate in a fast-paced global environment managing multiple concurrent campaigns while maintaining a high bar for execution detail and data accuracy.

Keywords: Digital Marketing B2B