Demand Generation Specialist

Ann Arbor, MI - USA

Monthly Salary: Not Disclosed

Posted on: 9 hours ago

Vacancies: 1 Vacancy

Job Summary

Key Responsibilities

Campaign Management & Execution

Plan build and execute demand generation campaigns across ABM LinkedIn Google Search retargeting and email channels.
Develop campaign briefs timelines and creative requirements in collaboration with content and design teams.
Manage day-to-day optimization to maximize CTR conversion rates pipeline impact and cost efficiency.
Drive A/B testing of messaging subject lines content and landing pages to improve meeting creation and overall campaign performance.

Paid Media Management

Manage LinkedIn Campaign Manager programs including sponsored content dynamic ads conversation ads and retargeting.
Run Google Search & Display campaigns including keyword strategy ad copy development and bid management.
Monitor budgets pacing and performance; adjust campaigns to ensure pipeline and ROI goals are met.

Email Marketing & Nurture

Build deploy and optimize email campaigns in HubSpot (required) and Apollo.
Segment audiences and manage database health for both acquisition and nurture workflows.
Develop and refine nurture sequences that support MQLtoSQL progression.
Apply advanced A/B testing to improve open rates click-through rates and meeting creation performance.

Content Creation

Contribute to development of content for email campaigns blogs landing pages and webinars.
Ensure messaging aligns with target personas funnel stages and overall brand positioning.

Event Marketing

Own logistics planning and execution of field and digital events including webinars conferences and podcasts.
Coordinate event promotion audience targeting follow-up workflows and post-event reporting.

Analytics & Reporting

Track and report on core KPIs including CTR CPC CPL MQLs SQLs and pipeline contribution.
Provide actionable insights to improve campaign ROI and channel efficiency.
Maintain dashboards and ensure data integrity within HubSpot and supporting attribution tools.

Collaboration & Growth

Work cross-functionally with Marketing Product Marketing and Sales to align campaigns to GTM priorities.
Stay current on acquisition marketing trends tools and best practices.
Develop skills with the goal of expanding from tactical execution to partial ownership of strategy and budget within 1218 months.

Qualifications :

Qualifications & Experience

23 years experience in demand generation digital marketing or performance marketing.
Hands-on experience with:
HubSpot (required)
Apollo or similar outbound automation tools
6sense or similar intent/data platforms
LinkedIn Campaign Manager
Google Ads (Search Display Retargeting)
Strong analytical and reporting skills including building dashboards (HubSpot preferred).
Demonstrated success with A/B testing email campaigns and optimizing toward meeting creation or conversion metrics.
Excellent organizational skills and strong attention to detail.
Effective communicator with the ability to collaborate across multiple teams.
Growth mindset with a strong desire to learn new tools and expand marketing expertise.

Success Metrics

Increased MQL volume quality and conversion.
Improved ROI across paid and email acquisition channels (CPL pipeline influence).
On-time on-budget execution of campaigns.
Demonstrated progression from tactical execution to strategic contribution.

Additional Information :

Currently Campfire is working remotely with the exception of bi-weekly in office time.

Location:

Ann Arbor MI or Northern Virginia (Hybrid: In-office TuesdayThursday)

All your information will be kept confidential according to EEO guidelines.

We do not accept unsolicited 3rd party resumes.

Remote Work :

Employment Type :

Full-time

Key ResponsibilitiesCampaign Management & ExecutionPlan build and execute demand generation campaigns across ABM LinkedIn Google Search retargeting and email channels.Develop campaign briefs timelines and creative requirements in collaboration with content and design teams.Manage day-to-day optimiza...