E-Commerce Analyst

Sydney - Australia

Monthly Salary: Not Disclosed

Posted on: 22 hours ago

Vacancies: 1 Vacancy

Job Summary

Since 2011 THE ICONIC has redefined the future of retail in Australia and New Zealand. As the #1 fashion e-commerce & lifestyle destination in the region our e-commerce platforms provide an inspiring and seamless end-to-end customer experience through our own technology innovations.

THE ICONIC is seeking a detail-oriented and data-driven eCommerce Analyst to join our Commercial team. The eCommerce Analyst will be responsible for analysing eCommerce data generating insights and making data-driven recommendations to maximize our online commercial performance. The ideal candidate has a strong analytical mindset proficiency in the Google Analytics suite and a solid understanding of digital marketing and online consumer behaviour. This is an individual contributor role that reports to our Head of eCommerce Trade.

Whats involved:

Understand the commercial strategy trading levers and operational context (e.g. campaigns assortment changes pricing onsite changes).
Connect commercial activity to onsite/app performance and customer outcomes.
Sanity-check data using business understanding (identify when metrics dont look right flag likely issues and validate with sources).
Identify trends patterns and opportunities for optimization across the whole customer journey including product merchandising pricing strategies and customer acquisition
Turn data into insights by clearly articulating The why (drivers and root causes) The so what (implications) & The what next (recommended actions / next analyses)
Own GA4 event management in partnership with Data/Engineering (requirements governance and ongoing improvements).
Define and maintain event naming/parameter conventions and key behavioural metric definitions (in alignment with central analytics standards).
Validate tracking after releases/changes and proactively monitor for breaks or anomalies.
Extract and transform raw data into stakeholder-friendly formats for teams not proficient in SQL.
Maintaining BAU reporting and dashboards as appropriate
Preparing insights to support weekly Trade reporting and monthly business review (MBR) reporting
Deep dives to help answer broader strategic questions and cross functional initiatives
Proactively surfacing valuable insights and recommendations that will improve customer experience and drive commercial benefit
Elevating the understanding across the business of how customer behaviour onsite and in App drives commercial performance
Partner with Product and Trade teams to support execution and measurement of A/B tests across website and App to improve key metrics such as conversion rates click-through rates and customer engagement
Ensure data accuracy and integrity in eCommerce reporting and analytics processes
Explore and pilot AI use cases that improve analytics productivity and stakeholder outcomes.
Train wider teams on practical AI usage (e.g. insight generation workflows summarisation QA support automation ideas).
Identify workflow improvements where AI helps uncover patterns at scale that are not feasible manually and share learnings with relevant teams.

About you:

Proven experience as an eCommerce Analyst Digital Marketing Analyst or similar role in an eCommerce environment.
Strong analytical skills with proficiency in data analysis tools and techniques. Intermediate-to-strong SQL skills (able to select and manipulate big customer datasets to get insights without supervision).
Familiarity with Google Analytics ideally exposure to and understanding of GA4.
Solid understanding of digital marketing strategies SEO principles and online advertising.
Strong communication and presentation skills with the ability to translate complex data into actionable insights.
Detail-oriented with strong organizational and time management skills.
Ability to work independently and collaboratively in a fast-paced environment
Ability to translate data into digestible insights to support strategic decision making.
Strong Excel skills (INDEX/MATCH VLOOKUP SUMIF conditional formatting charting).
Analytical thinker - seek to understand why
Commercial acumen - ability to understand how key metrics impact the business to draw appropriate insights for decision making

Life at THE ICONIC

From our ways of working to our growth mindset and sustainable approach we each add unique value and have an incredible amount of fun doing it! People are our greatest asset and our ICONITE experience is designed to empower you to do your best work.

Heres what to expect when you join THE ICONIC:

Flexible working. We offer a hybrid and flexible working model so you can do your best work in a way that works for you
The learning Collective. Get your knowledge fix with our learning days & hackathons
Parents at THE ICONIC. Access to our parental leave program and an extra day off for your kids first day of school every year
Birthday leave. Enjoy a paid day off for your birthday and an ICONIC voucher to treat yourself
Curate your style. No matter what your style is we have got you covered with our Amazing staff discount and our famous sample sales
Wellbeing. Access to our discounted gym memberships and wellbeing programs
People first. Access to our Employee Assistance Program for you and your family
Volunteer days. Work as a Charity Partner with Thread Together for society and environmental change.

We are committed to providing reasonable arrangements to all individuals participating in our application and interview process and while performing job functions. If you require any accommodations or adjustments prior to the submission of your application or throughout your interview process please contact our Talent Attraction team directly:

Required Experience:

Whats involved:

Understand the commercial strategy trading levers and operational context (e.g. campaigns assortment changes pricing onsite changes).
Connect commercial activity to onsite/app performance and customer outcomes.
Sanity-check data using business understanding (identify when metrics dont look right flag likely issues and validate with sources).
Identify trends patterns and opportunities for optimization across the whole customer journey including product merchandising pricing strategies and customer acquisition
Turn data into insights by clearly articulating The why (drivers and root causes) The so what (implications) & The what next (recommended actions / next analyses)
Own GA4 event management in partnership with Data/Engineering (requirements governance and ongoing improvements).
Define and maintain event naming/parameter conventions and key behavioural metric definitions (in alignment with central analytics standards).
Validate tracking after releases/changes and proactively monitor for breaks or anomalies.
Extract and transform raw data into stakeholder-friendly formats for teams not proficient in SQL.
Maintaining BAU reporting and dashboards as appropriate
Preparing insights to support weekly Trade reporting and monthly business review (MBR) reporting
Deep dives to help answer broader strategic questions and cross functional initiatives
Proactively surfacing valuable insights and recommendations that will improve customer experience and drive commercial benefit
Elevating the understanding across the business of how customer behaviour onsite and in App drives commercial performance
Partner with Product and Trade teams to support execution and measurement of A/B tests across website and App to improve key metrics such as conversion rates click-through rates and customer engagement
Ensure data accuracy and integrity in eCommerce reporting and analytics processes
Explore and pilot AI use cases that improve analytics productivity and stakeholder outcomes.
Train wider teams on practical AI usage (e.g. insight generation workflows summarisation QA support automation ideas).
Identify workflow improvements where AI helps uncover patterns at scale that are not feasible manually and share learnings with relevant teams.

About you:

Proven experience as an eCommerce Analyst Digital Marketing Analyst or similar role in an eCommerce environment.
Strong analytical skills with proficiency in data analysis tools and techniques. Intermediate-to-strong SQL skills (able to select and manipulate big customer datasets to get insights without supervision).
Familiarity with Google Analytics ideally exposure to and understanding of GA4.
Solid understanding of digital marketing strategies SEO principles and online advertising.
Strong communication and presentation skills with the ability to translate complex data into actionable insights.
Detail-oriented with strong organizational and time management skills.
Ability to work independently and collaboratively in a fast-paced environment
Ability to translate data into digestible insights to support strategic decision making.
Strong Excel skills (INDEX/MATCH VLOOKUP SUMIF conditional formatting charting).
Analytical thinker - seek to understand why
Commercial acumen - ability to understand how key metrics impact the business to draw appropriate insights for decision making

Life at THE ICONIC

Heres what to expect when you join THE ICONIC:

Flexible working. We offer a hybrid and flexible working model so you can do your best work in a way that works for you
The learning Collective. Get your knowledge fix with our learning days & hackathons
Parents at THE ICONIC. Access to our parental leave program and an extra day off for your kids first day of school every year
Birthday leave. Enjoy a paid day off for your birthday and an ICONIC voucher to treat yourself
Curate your style. No matter what your style is we have got you covered with our Amazing staff discount and our famous sample sales
Wellbeing. Access to our discounted gym memberships and wellbeing programs
People first. Access to our Employee Assistance Program for you and your family
Volunteer days. Work as a Charity Partner with Thread Together for society and environmental change.

Required Experience:

Key Skills

Digital Marketing
Marketing
Google Analytics
Growing Experience
Conversion Optimization
Google AdWords
Hybris
Magento
Account Management
SEO
E-Commerce
Analytics

Apply Now

About Company

The Iconic

Australia's go-to online fashion & lifestyle retailer. Shop trending selections of clothing, sportswear, accessories, beauty products and more. Free delivery & returns available.

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