Senior Social Content Specialist

Metrolinx is connecting communities across the Greater Golden Horseshoe. Metrolinx operates GO Transit and UP Express as well as the PRESTO fare payment system. We are also building new and improved rapid transit including GO Expansion Light Rail Transit routes and major expansions to Torontos subway system to get people where they need to go better faster and easier. Metrolinx is an agency of the Government of Ontario.

At Metrolinx equity diversity and inclusion are essential to living our values of serving with passion thinking forward and playing as a team.

Our Communications Community Engagement and Stakeholder Relations (CCSR) team is looking for a Senior Social Content Specialist responsible for creating managing and curating organic and paid social media content that aligns with the Metrolinx brand identity values and objectives in an accessible format taking a proactive approach to approvals and collaborating across teams with a wide set of KPIs. This role supports the Manager Social Media to shape and execute social media strategies and employs their considerable experience in organic and paid social media and performance analytics to advise a diverse set of business units across CCSR. This role is focused on the Metrolinx brand its regional channels and is dedicated to delivering value to our communities whether thats by helping them navigate construction use transit to find a hidden gem or demonstrate how were connecting communities by building more transit across the Greater Golden Horseshoe.

What will I be doing

• Develop and execute social media strategies that align with the organizations goals and target audience including managing complex paid social media strategies with multiple destination accounts and target audiences
• Monitor analyze and develop social media performance reports using tools like Sprout Social YouTube Studio and Meta Business Manager to identify opportunities for improvement and track progress towards goals
• Undertake complex technical work including but not limited to setting up and managing social media advertising campaigns
• Manage a high volume of quality content tailored to each social media platform and resonates with each accounts target audience on short timelines and requiring different levels of approvals ensuring the information is fact-checked and accurate at time of posting
• Manage and coordinate social media projects across multiple business units including strategic alignment content creation approvals distribution and analytics
• Work with internal stakeholders to define project goals establish timelines and manage competing priorities. Maintain open lines of communication ensuring that everyone is aware of project progress and any changes to the plan
• Use social media and project management tools to maintain a detailed social media content calendar schedule publish and analyze content performance
• Conduct competitive analysis to and keep up to date with industry trends new social media platforms and emerging technologies that could enhance the Metrolinx social media presence
• Collaborate with producers motion graphics designer and internal teams on creating engaging content including copy graphics and video while ensuring consistent messaging across all channels
• Advise on social media best practices AODA requirements compliance and risk management

What Skills and Qualifications Do I Need

• Demonstrated experience in organic and paid social media management strategy and content creation (including copy graphic design and video) in a large brand or organizational setting
• Deep understanding of all digital media platforms and social media including Facebook X Instagram LinkedIn YouTube TikTok Meta Ads Manager and Google Ads Manager
• Well versed in the latest social media best practices techniques and associated principles
• Superior oral and written communications skills with high attention to detail
• Ability to work across departments gathering resources to support strategy and prioritize workload
• Excellent organizational and project/time management skills to develop and manage multiple projects simultaneously multitask over long periods meet all established deadlines and manage expectations of business partners and stakeholders
• Experience working in a complex environment with multiple levels of approval
• Excellent sense of judgement when dealing with sensitive subject matters or contentious decisions
• Strategic thinker with creative ideas and problem-solving skills
• Ability to research trends and cutting-edge techniques to continually bring fresh ideas to the creative table

Dont Meet Every Requirement

If youre excited about working with Metrolinx but your past experience doesnt quite align with every qualification of this posting we encourage you to apply. You just might be the right candidate for this or other roles. We are always looking for great talent to join our team.

We invite all interested individuals to apply and encourage applications from members of equity-deserving communities including those who identify as Indigenous Black racialized women people with disabilities and people with diverse gender identities expressions and sexual orientations.

We value the unique skills and experiences each person brings to Metrolinx and are committed to creating and maintaining an inclusive and accessible environment. We are committed to the requirements of the Accessibility for Ontarians with Disabilities Act so if you require accommodation during the hiring process please let our Recruitment team know by contacting us at: or email.

All applicants must be legally entitled to work in Canada. Metrolinx will be using email to communicate with you for all job competitions. It is your responsibility to include an updated email address that is checked daily and accepts emails from unknown users. As we send time sensitive correspondence we recommend that you check your email regularly. If no response is received we will assume you are no longer interested in pursuing the opportunity. Please be advised that a Criminal Record Check may be required of the successful candidate.

For Internal applicants with the recent implementation of the Internal Mobility Policy the internal recruitment process has changed for non-union roles. Candidates must be in their current role for 12 months prior to applying for another role and each applicant must be in good standing (not participating in a Performance Improvement Plan). Please review all provisions of thepolicy before submitting your application.

Should it be determined that any background information provided be misleading inaccurate or incorrect Metrolinx reserves the right to discontinue with the consideration of your application.

WE ARE AN EQUITABLE AND INCLUSIVE EMPLOYER.

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