Industry: Agrochemicals (Pesticides Insecticides Fungicides & Crop Protection Products)
Reporting To: Regional Sales Manager
Role OverviewThe Territory Sales Manager (TSM) will be responsible for driving sales growth and expanding market share within the assigned territory through effective management of dealer and distributor networks. The role involves demand generation channel strengthening stakeholder management and territory development to achieve business objectives.
Key Responsibilities1 Sales & Revenue GrowthAchieve monthly quarterly and annual sales targets for the assigned primary and secondary sales through dealers and product availability and healthy inventory levels across the on increasing market share and expanding product penetration.2 Channel ManagementAppoint develop and manage distributors and dealers within the relationships with channel partners to improve performance and distributor ROI stock levels and adherence to company policies and credit norms.3 Demand Generation & Field ActivitiesPlan and execute demand generation activities such as farmer meetings product demonstrations field days and promotional channel partners in executing local marketing technical product guidance to dealers and farmers.4 Team & Stakeholder ManagementLead and guide field staff (if applicable) to ensure effective territory with marketing supply chain and finance teams for smooth strong relationships with key influencers progressive farmers and opinion leaders.5 Market Intelligence & AnalysisConduct regular market surveys to track competitor activities pricing schemes and product crop patterns acreage and seasonal demand timely market feedback and business forecasts to management.
Key Performance Indicators (KPIs)Sales achievement vs. targetSecondary sales growthDistributor productivity & coverageDemand generation effectivenessMarket share growthCollection efficiency.
Required Qualifications & ExperienceBachelors/ Post Graduate degree in Agriculture.68 years of experience in agrochemical sales through dealer/distributor understanding of crop patterns and regional agricultural track record of territory growth and channel development.
Key Skills & CompetenciesStrong sales and negotiation skillsChannel management expertiseMarket analysis and business planningTeam leadership abilityExcellent communication and relationship management skillsResult-oriented with strong execution capability
Required Experience:
Manager
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