Marketing & Insights Leader (Associate Director)

The Marketing & Insights Leader provides support to leadership in the planning coordination and implementation of strategic marketing initiatives that support the Firm and its strategy.

The role is responsible for:

• Marketing strategy and execution thereof;
• production and distribution of Insights and Thought Leadership linked to strategic priorities;
• Oversight of digital content and social media platforms; media relations and news services;

The Marketing and Insights Leader coordinates with communications professionals across the regions and advises on communications policy across Deloitte Africa.

Key responsibilities

Marketing & Insights  Strategy & Execution

• Responsible for the overarching marketing and Insights strategy of Deloitte Africa and its execution. 

Strategy Formulation & Implementation

• Formulate a comprehensive and integrated strategy for external communications and public relations in support of the Firm.
• Regularly assess the effectiveness of the businesss communication channels by putting in place measures that will create awareness and momentum as well as test the effectiveness of communication activities in the business.
• Conduct analyses on audience segmentation key messages communications schedules etc.
• Develop and maintain a thematic-based content archive for the communication teams reference.
• Understand Deloitte strategy and priorities to ensure assigned projects are written edited and presented in a format that is best suited to engage audiences.

Media Relations

• Develop and maintain strong sound and collaborative relationships with media organisations and individual journalists to enable balanced reporting on Deloitte Africa matters.
• Provide strategic media counsel to leadership on issues that could impact Deloittes reputation negatively.
• Manage end-to-end conversations with media before during and after key milestones/events through pitching ideas arranging interviews and spearheading conversation with key journalists to enhance the medias understanding of the business.
• Assist the firm to drive conversations through social media influencers and economic and business analysts to ensure eminence of the Deloitte brand.
• Develop and supervise day-to-day media operations including media research and monitoring using Novus to keep abreast of media coverage which might adversely impact the firms reputation and brand position and in turn respond accordingly.
• Coordinate and screen requests for interviews with firm and leadership.
• Manage drafting news releases pitches and talking points for interviews to equip leaders to deal with media personnel.
• Develop and oversee editorial calendars working closely with other members of the communication team to sync content across channels.
• Support thought leadership platforms through write up and placement opinion pieces to enhance the firms brand positioning relative to competitors.
• Develop and oversee an editorial calendar for proactive institutional and SME media opportunities (e.g. awards expert interviews op-eds) to enhance the firms brand position.
• Manage the process of preparing experts/other spokespersons and staff media interviews (e.g. background material key messages media prep/coaching) to empower staff and leaders to engage with the media.
• Manage the process of writing press releases and statements on Firm issues to ensure consistency in messaging.
• Seek and develop media opportunities to enhance the reputation Deloitte Africa to strengthen the brand of the firm.
• Managing and working closely with Creative team on planning daily/weekly/monthly social content calendar across brand social channels and distribute necessary updates to internal stakeholders.
• Provide strategic oversight for content and editorial calendars in partnership with Marketing.

Brand Positioning

• Guard the integrity of the brand by ensuring that the products services and messages resonate with stakeholders expectations and are in line with Global expectations and standards.
• Position Deloitte Africa as a trusted Partner in the market to strengthen the brand relative to competitors by:
  • Identifying eminence opportunities within the Firm.
  • Identifying and promoting newsworthy stories and topics of interest on the businesss behalf ahead of the curve.
  • Seeking opportunities for partnerships sponsorships and advertising.

• Maximise brand presence through various media channels such as web TV & social media.
• Provide PR support to service lines to increase awareness of Deloitte and its capabilities so at to better position the brand relative to competitors.
• Provide guidelines on the proper crafting of communication materials that will be published or broadcast to ensure all communication is brand-compliant.

Reputation Management

• Identify challenges and emerging issues faced by the organisation through monitoring of media channels and in turn define and execute appropriate strategies to address them in a timely fashion.
• Participate in the Reputation and Crisis Management Steerco to formulate strategies that ensure continued promotion and enhancement of communication activities that in turn and protect and preserve the businesss brand reputation through ensuring the following:
  • crisis management and pre-emptive planning.
  • cultivating an environment of readiness and alertness.
  • maintaining an awareness of company risks and threats.
  • projecting a positive company image to the public.

Qualifications :

Minimum Qualifications

• Bachelors Degree (relevant to Service Area / Communications Creative Writing Journalism Marketing etc.)

Minimum Experience

• 10 years of working experience within the relevant function
• 5 years at Management Level

Technical Competencies

• Authority in field with in-depth functional and business knowledge
• Excellent leadership skills
• Proven ability to develop strategy for area of expertise
• Experienced in successful oversight and execution of complex projects
• Recognised as a skilled presenter for both internal and external audiences
• Excellent report writing skills
• Excellent financial knowledge

Behavioral Competencies

• Exceptional communication skills both written and verbal
• Dynamic interpersonal and relationship building skills
• Superior mentorship and coaching ability with desire to develop self and others
• Robust client delivery focus
• Highly adaptable managing change and ambiguity with ease
• Focus on quality and risk
• Comprehensive complex problem-solving ability
• Exceptional business acumen

Additional Information :

Note: The list of tasks / duties and responsibilities contained in this document is not necessarily exhaustive.  Deloitte may ask the employee to carry out additional duties or responsibilities which may fall reasonably within the ambit of the role profile depending on operational requirements.

Be careful of Recruitment Scams: Fraudsters or employment scammers often pose as legitimate recruiters employers recruitment consultants or job placement firms advertising false job opportunities through email text messages and WhatsApp messages. They aim to cheat jobseekers out of money or to steal personal information.

To help you look out for potential recruitment scams here are some Red Flags:

• Upfront Payment Requests: Deloitte will never ask for any upfront payment for background checks job training or supplies.
• Requests for Personal Information: Be wary if you are asked for sensitive personal information especially early in the recruitment process and without a clear need for it. Fraudulent links or contractual documents may require the provision of sensitive personal data or copy documents (e.g. government issued numbers or identity documents passports or passport numbers bank account statements or numbers parents data) that may be used for identity fraud. Do not provide or send any of these documents or data. Please note we will never ask for photographs at any stage of the recruitment process.
• Unprofessional Communication: Scammers may communicate in an unprofessional manner. Their messages may be filled with poor grammar and spelling errors. The look and feel may not be consistent with the Deloitte corporate brand.

If youre unsure make direct contact with Deloitte using our official contact details. Be careful not to use any contact details provided in the suspicious job advertisement or email.

At Deloitte we want everyone to feel they can be themselves and to thrive at workin every country in everything we do every day. We aim to create a workplace where everyone is treated fairly and with respect including reasonable accommodation for persons with disabilities.

We are committed to employment equity and building a diverse and inclusive workplace across the African continent. Our recruitment processes are aligned with our Employment Equity Plan and the principles of the Employment Equity Act. Preference may be given to candidates from designated groups.

We actively support the inclusion of people with disabilities and embrace neurodiversity in the workplace. We recognise and value the unique strengths that neurodivergent individuals bring and we are committed to creating an environment where everyone can thrive.

If you require reasonable accommodations in relation to your disability and neurodiverse needs during the recruitment process please let us know. We are happy to make adjustments to suit your individual needs.

Remote Work :

No

Employment Type :

Full-time