CRM & Marketing Automation Executive

Bangkok - Thailand

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

We are seeking a customer-centric data-driven and highly proactive CRM & Marketing Automation Executive to join one of Thailands largest purely B2B online this role you will plan execute and optimize customer marketing programs across email and loyalty initiativesdriving engagement retention and incremental revenue.

You will collaborate closely with cross functional teams in Thailand and overseas working in a dynamic environment that values insights experimentation and hands-on execution. This role is ideal for someone entrepreneurial analytical and passionate about delivering exceptional customer experiences through data and automation.

Main Accountabilities

Manage and optimize CRM-driven marketing programs across email loyalty initiatives and targeted customer outreach to drive retention engagement incremental orders and existing customer data to identify new leads and potential customers while expanding the customer base through upselling cross-selling and reactivation strategies for both marketing and sales teams.
Design and implement campaigns in our marketing automation solution tool Eloqua with a customer-first approach to all email experiences.
Leverage customer and commercial data to build targeted segments personalize messaging and deliver contextual experiences that drive higher conversion rates.
Report on sales revenue generated from CRM initiatives analyze campaign performance and identify actionable improvements.
Maintain and optimize a testing agenda for A/B and multivariate testing frameworks.
Partner with relevant stakeholders (Sales Lead Management etc.) to support customer engagement through CRM initiatives and effective followup processes.
Participate in prompt and accurate communication across multiple departments: sales marketing customer service merchandising and supply chain as well as with overseas offices of Lyreco.
Stay up to date on CRM and marketing best practices technologies and trends across email mobile social and sales enablement platforms.

Qualifications and Skills

A passion and track record for customer-centric marketing with an outstanding attention to detail result Interpretation and identifying insights through data.
Experience in email marketing CRM direct marketing or B2B e-commerce marketing preferred.
Bachelors degree preferred in Marketing or Business Administration.
Hands-on experience designing and implementing campaigns through a marketing automation tool (Eloqua preferred).
Strong understanding of customer data CRM platforms and segmentation strategies.
Strong communication skills (verbal and written) in English & Thai with the ability to clearly articulate information that influences data-driven business decisions.
Operates independently and efficiently to manage multiple projects and deadlines simultaneously and successfully without sacrificing attention to detail.
Familiarity with campaign analytics tools such as Google Analytics and Power BI.

#LL-KK1

#LL-Onsite

Main Accountabilities

Manage and optimize CRM-driven marketing programs across email loyalty initiatives and targeted customer outreach to drive retention engagement incremental orders and existing customer data to identify new leads and potential customers while expanding the customer base through upselling cross-selling and reactivation strategies for both marketing and sales teams.
Design and implement campaigns in our marketing automation solution tool Eloqua with a customer-first approach to all email experiences.
Leverage customer and commercial data to build targeted segments personalize messaging and deliver contextual experiences that drive higher conversion rates.
Report on sales revenue generated from CRM initiatives analyze campaign performance and identify actionable improvements.
Maintain and optimize a testing agenda for A/B and multivariate testing frameworks.
Partner with relevant stakeholders (Sales Lead Management etc.) to support customer engagement through CRM initiatives and effective followup processes.
Participate in prompt and accurate communication across multiple departments: sales marketing customer service merchandising and supply chain as well as with overseas offices of Lyreco.
Stay up to date on CRM and marketing best practices technologies and trends across email mobile social and sales enablement platforms.

Qualifications and Skills

A passion and track record for customer-centric marketing with an outstanding attention to detail result Interpretation and identifying insights through data.
Experience in email marketing CRM direct marketing or B2B e-commerce marketing preferred.
Bachelors degree preferred in Marketing or Business Administration.
Hands-on experience designing and implementing campaigns through a marketing automation tool (Eloqua preferred).
Strong understanding of customer data CRM platforms and segmentation strategies.
Strong communication skills (verbal and written) in English & Thai with the ability to clearly articulate information that influences data-driven business decisions.
Operates independently and efficiently to manage multiple projects and deadlines simultaneously and successfully without sacrificing attention to detail.
Familiarity with campaign analytics tools such as Google Analytics and Power BI.

#LL-KK1

#LL-Onsite

Key Skills

Business Development
Sales Experience
Loyalty Marketing
B2B Sales
Time Management
Marketing
Cold Calling
Microsoft Powerpoint
SEO
Social Media Management
Customer relationship management
Lead Generation

Apply Now

About Company

Lyreco

The Lyreco Group is the European leader and the third largest distributor of workplace products and services in the world. A specialist of the work environment, Lyreco's expertise covers all workplace needs: office supplies, stationery, office furniture, IT equipment, printing solutio ... View more

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