Digital Marketing Manager Bangkok Marriott Hotel The Surawongse

The Digital Marketing Manager plays a critical leadership role acting as a key secondincommand to the Director of Marketing Communications. This position supports the overall direction coordination and execution of marketing and communications initiatives while overseeing the hotels digital platform.

Key Responsibilities

1. Department Leadership & Marketing Oversight

• Act as a key support and deputy to the Director of Marketing & Communications contributing to the overall management and effectiveness of the Marketing & Communications Department.
• Provide guidance and oversight across multiple marketing disciplines ensuring cohesive execution and alignment across campaigns channels and initiatives.
• Step in to support departmental leadership coordination and decisionmaking as required.

2. Digital Content Strategy & Brand Alignment

• Develop and own the overall digital content strategy across paid and owned platforms aligned with hotel objectives campaign priorities and Marriott brand standards.
• Ensure all digital content adheres strictly to Marriott brand guidelines tone of voice visual identity and legal requirements.
• Work closely with the Social Media Content Creator to align messaging visuals and storytelling across platforms and campaigns.
• Review and approve digital content to ensure consistency accuracy and brand compliance.

3. Paid Media Management (Meta & Google Ads)

• Plan execute and optimize paid digital campaigns across Meta platforms (Facebook Instagram) and Google.
• Manage media budgets targeting strategies creative performance and campaign timelines.
• Analyze campaign performance optimize continuously and provide actionable insights and reports.
• Ensure paid media supports broader brand communication and revenue objectives.

4. Hotel & Outlet Website Management

• Oversee the hotel website and all F&B website ensuring content is accurate current and fully aligned with brand standards.
• Coordinate timely updates for menus promotions events imagery and operational information.

5. CrossTeam Collaboration

• Work closely with the Social Media Content Creator to ensure unified messaging across website social and paid media.
• Collaborate with hotel internal teams and external partners to ensure integrated execution.
• Support integrated campaign planning from ideation through launch and optimization.

6. Performance Tracking & Reporting

• Monitor digital and campaign performance across owned and paid channels.
• Translate insights into optimizations and recommendations for continuous improvement.