Senior Marketing Operations Specialist, NA

A highly organized marketing-minded professional to support and optimize marketing operations for the North America team. This individual will play a key role in budget oversight campaign execution process management and performance tracking. Strong communication skills exceptional organization and keen attention to detail are essential as this role partners cross-functionally with Field and Channel Marketing Sales Finance and leadership to ensure alignment accuracy and successful program execution. This person will work closely with Field and Channel Marketing Managers (FCMMs) and the VP of Marketing for North America.

• Owns and improves NA marketing operations processes

• Manages and tracks NA marketing budget performance

• Reviews Budget and MDF sheets for compliance

• Collects invoices and submits for processing

• Owns and maintains the NA marketing calendar

• Provides operational support for Field and Channel Marketing programs

• Manages send/retrieval of event marketing materials

• Oversees lead management in IGEL Marketing automation platform/CRM

• Analyzes and reports on campaign and event performance

• Maintains and updates the ABM target list

• Manages project timelines for content creation social assets

• Writes copy for campaigns and webinar promotions

• Engages with graphic design sales channel and cross-functional teams as needed

• Supports additional marketing initiatives as required

• Associates Degree in business marketing etc.

• Proficiency in Excel PowerPoint and other applications in Microsoft Office

• Experience with CRM (such as Dynamics) and marketing tools/platform (such as Act-On)

• Ability to handle logistics for field and channel marketing events

• Basic understanding of budget administration and calendar management

Personal Skills:

• Demonstrates flexibility integrity and strong problem-solving skills

• Builds collaborative responsive working relationships across all levels of the organization

• Highly detail-oriented with exceptional organizational and follow-through skills

• Exhibits a proactive accountable and results-driven work ethic

• Self-starter who takes initiative and drives tasks to completion in fast-paced environments

• Communicates clearly and consistently ensuring timely responses and alignment across stakeholders

• Ability to work independently with minimal supervision while maintaining high visibility and reliability

Preferred Qualifications:

• Bachelors degree in Marketing Business or related field

• 5 years of experience in Marketing Operations Field Marketing or Marketing Coordination

• Strong analytical mindset with experience building reports and dashboards and translating data into insights

• Hands-on experience with marketing automation and CRM platforms (e.g. Marketo Salesforce)

• Experience managing and updating websites (e.g. WordPress or similar CMS platforms)

• Strong copywriting and editing skills for campaigns and promotions

• Solid understanding of the marketing funnel lead management and lead scoring methodologies

• Experience supporting budget tracking and MDF processes preferred

• Health dental vision and prescription benefits (employee premiums covered by IGEL)
• 11 company-paid holidays per year
• 18-22 days of PTO per year (18 days in year 1 20 days starting in year 2 and 22 days after 5 years of service)
• Sick time of 10 days per year with rollover of unused days
• 401(k) plan with 100% company match
• Paid maternity and paternity leave
• Monthly home office allowance
• Remote working opportunities and flexible working times so you can combine your demanding work with your personal goals
• Employee Assistance Program (EAP) and Financial Wellness tool
• Company-paid life insurance policy long-term disability (LTD) and short-term disability (STD) coverage
• Wellbeing apps including Rightway Headspace and Wellhub
• Training and development opportunities to advance your career
• Presidents Club for the highest performing salespeople and overachievers
• An amazing culture powered by a workplace run on trust empowerment and feedback with a positive inspiring working atmosphere
• A highly motivated team that is already looking forward to your support in developing strategies and achieving common goals together with you!