Sr. Salesforce Marketing Cloud Email Developer

Sr. Salesforce Marketing Cloud Email Developer

Hybrid role must be within commuting distance to Raleigh NC

12-month assignment with potential for conversion

7:30 am - 5:00 pm Working with development team in India. Some flexibility with schedule.

Interview Process: 2 Rounds of MS Teams interview scheduled through Beeline

Ideal Candidate Profile Summary:

- Must Have: Salesforce Marketing Cloud Email Specialist certification

- Must Have: Bachelors in computer science or equivalent

- Must: experience in technical skillset see mandatory skills on JD. Projects we have for this role are complex

Job Description:

Sr Salesforce Marketing cloud email Developer- We are looking for a Sr salesforce Email marketing cloud developer responsible for designing developing and implementing email marketing campaigns within the Salesforce Marketing Cloud platform utilizing HTML CSS and other coding languages to create responsive personalized emails while collaborating with marketing teams to achieve campaign objectives through automation dynamic content and A/B testing capabilities.

Key Responsibilities: Mandatory Skills / MUST HAVE Skills

Build & Orchestrate Campaigns

Implement multi-step omnichannel journeys in Journey Builder (email SMS push ads in-app).

Configure entry events (API data extension Salesforce events) decision splits goal tracking and exit criteria.

Create transactional sends and triggered journeys with error-handling and monitoring.

Develop Dynamic Content & Personalization

Write AMPscript and SSJS to personalize content access data set flags and control logic.

Use Content Builder features (dynamic content rules enhanced personalization strings Einstein content blocks).

Localize and modularize emails with reusable content blocks and templates.

Data Modeling & Segmentation

Design Contact Builder relationships data extensions (DEs) and keys (Contact Key/Subscriber Key).

Build SQL queries in Automation Studio for audiences cohorts and suppressions.

Use Data Views for behavioral and deliverability segmentation.

Automation & Operations

Schedule and orchestrate Automation Studio jobs (imports queries filters scripts file movement).

Implement file drop and SFTP workflows with validation and fallbacks.

Manage Triggered Send Definitions Transactional Messaging API and Error logging (custom DEs).

API & Web Development

Create CloudPages (landing pages microsites forms) with AMPscript/SSJS.

Build API-backed pages (server-side form posts token exchange webhook receivers).

Implement preference centers profile management and real-time event capture.

Quality Compliance & Deliverability

Unit test/preview across browsers/clients; validate HTML/CSS with Litmus/Email on Acid (if available).

Apply CAN-SPAM/GDPR/CCPA rules (consent capture audit trail opt-down flows).

Maintain sender authentication (SPF/DKIM) monitor bounce/spam complaints and use Einstein where relevant.

Troubleshooting and optimization: Identifying and resolving technical issues related to SFMC configurations and data synchronization and conducting A/B testing to improve campaign performance.

Strong organizational and time management skills are necessary for managing multiple projects with tight deadlines especially in a fast-paced environment with shifting priorities.

Adaptability to new technologies and learning aptitude given the rapid evolution of the Salesforce platform and digital marketing landscape.

An agile mindset and familiarity with agile methodologies for efficient project management. Should be more independent self-organized

Marketing Cloud APIs

REST API: sends journeys (messaging/v1 & v2) data extension rows assets transactional messaging (v1) OAuth 2.0.

SOAP API: legacy/advanced features (TriggeredSend Subscriber List DataExtensionObject).

Auth: Server-to-Server OAuth with Installed Packages; handle scopes token caching/rotation retries and backoff.

Rate limits: Design bulk vs. near-real-time patterns with queueing.

Salesforce CRM Integration

Marketing Cloud Connect (Sales/Service Cloud):

o Synchronized Data Sources (read-only CRM data in SFMC with sync schedules).

o Triggered Sends from Salesforce (Apex/Process Builder/Flow to MC).

o Journey Entry from Salesforce Events.

Data strategy: Align Contact/Subscriber Keys with Person Contact or Lead/Contact IDs. Handle deduplication contact merges and Contact Delete.

Bulk Data Movement & ETL

SFTP Import/Export activities for nightly/near-real-time files.

File Drop automations for event-driven ingestion.

ETL/ESB tools (e.g. MuleSoft Informatica SnapLogic Azure Data Factory) for transforms and orchestration.

Tracking Extracts feed to BI/lake (opens clicks bounces unsubscribes).

Eventing & Webhooks

Transactional Messaging API (near real-time sends).

Journey API Entry Events for event-based orchestration.

Form posts / webhooks to CloudPages or API endpoints (validate throttle sanitize).

SSJS HTTP and AMPscript functions for server-side calls (use sparingly; handle timeouts and caching).

Security & Compliance

Principle of least privilege (scoped installed packages).

Encrypt data in transit (HTTPS/TLS) PII minimization data masking at rest in DEs when possible.

Key rotation secret storage (e.g. external secrets manager when integrating).

CAN-SPAM/GDPR: lawful basis consent versioning auditability contact deletion/retention.

Observability & Reliability

Instrument custom logging DEs (API request/response campaign events).

Alerting for automation failures journey errors and SFTP/file anomalies.

Dashboarding (e.g. CRM analytics Power BI/Tableau) on Data Views and tracking extracts.

Education:

BE and equivalent bachelors degree or Equivalent Experience: A bachelors degree or equivalent experience in marketing communications or a related field can be beneficial.

5 8 years on Salesforce Marketing cloud experience

Marketing Cloud Certification:

Certified Marketing Cloud Email Specialist

Certified Marketing Cloud Developer

Salesforce Certified Marketing Cloud Administrator