Brand PR & Influencer Marketing Coordinator
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Job Location:
Los Angeles, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
8 hours ago
Vacancies:
1 Vacancy
Job Summary
Do you speak fashion Were hiring! Lets chat!
Born in Australia loved around the world.
At Cotton On we know good style goes well beyond whats in your wardrobe. Were here to inspire spark joy and bolster self-expression and creativity. We want our community to feel seen heard and celebrated and as a brand we want to use our voice to make a positive difference in peoples lives.
Were playfully rebellious always optimistic and driven to do good things together. Join our world and help shape the future of our brand.
Benefits Youll Love
- 50% team member discount across all brands
- Competitive pay
- 24/7 wellness support
- Performance & Peak incentives
- Medical Dental Vision & more for you and your family
- 401(k) matching financial wellness support
- Development opportunities with room to grow
- Quarterly COG Awards & real-time recognition
About the Role
The purpose of the Brand PR & Influencer Marketing Coordinator role is to support the brand communications team in amplifying our voice across influencer marketing public relations retail communications partnerships and events across our Adult Brands. The role is designed to execute the brand communications campaign strategy to build brand awareness and brand love through creative storytelling talent partnerships content development and community building.
Key responsibilities
Influencer Marketing & Relationship Management
- Identifying evaluating and engaging on-brand influencer talent and content creators
- Own the coordination and execution of our brand content communities including talent discovery communication product fulfilment and content tracking
- Support influencer campaign process from planning to execution (setting deliverables briefing usage rights posting guidelines reporting etc.)
- Manage and maintain creator relationships with the brands roster of talent and content creators
- Support the maintenance and organize influencer content libraries and asset management systems
- Manage and update our influencer contact and outreach database
- Support influencer outreach efforts and assist with product gifting logistics
- Collaborate on the development and implementation of influencer marketing campaigns
- Monitor influencer content for brand alignment engagement and performance insights
PR & Brand Communication
- Support the management and maintenance of our media contact database
- Track and monitor media coverage and brand mentions across platforms
- Contribute to the execution of brand PR and communications strategies
- Assist in drafting press materials and internal/external brand communications as needed
- Contribute to the development of our brand media outreach strategy
- Campaign Planning & Strategy
- Participate in creative brainstorming sessions for brand campaign ideation
- Support project planning and timeline tracking for key seasonal initiatives
- Maintaining campaign trackers for project management (using tools like Airtable excel etc.)
- Assist in compiling competitive research and trend reports
- Provide a consumer informed POV to our campaign development
Events/Activations & Partnerships
- Assist in researching planning and organizing brand events and activations
- Provide on-site support during brand events
- Managing external event vendors and agencies
- Help coordinate event recaps content capture and post-event reporting
- Supporting brand partnership outreach proposals and co-branded activation moments
Content Creation
- Support the Content Creation Coordinator and social team with content creation & ideation for our brand channels
- Capture and edit behind-the-scenes UGC-style or event-based content for social platforms
- Familiarity with content creation tools (Cap Cut Canva phone camera capture) and TikTok/Instagram content formats (Reels Stories TikToks)
Retail Brand Communications
- Contribute to the creation of monthly/quarterly content calendars for mall and retail partners
- Help develop brand-aligned communication materials for internal retail teams
MustHave Skills & Experience
- 2-3 years experience managing brand communications influencer marketing and/or PR for direct to consumer brands
- Strong written and verbal communication skills
- Ability to prioritize tasks and manage time effectively and stay organized across multiple projects
- Comfortable using shared documents and spreadsheets for collaboration tracking and reporting
- Deep understanding of TikTok social algorithms and digital trends.
- Passion for fashion with strong aesthetic and styling sensibilities.
- Comfortable acting as occasional on screen talent
- Highly organized self-sufficient and comfortable managing tight timelines.
- Positive energetic team player with a creative problem-solving mindset
PHYSICAL REQUIREMENTS
Ability to stand walk lift carry push or pull up to 50 lbs.
Ability to travel as needed (up to 20%)
Comfortable moving equipment product or props as needed for shoots.
Who are we
Cotton Ons purpose is to make a positive difference in peoples lives. Born in Australia Cotton On is a global fashion and lifestyle retailer with eight brands across 22 countries and 1500 stores. Powered by 20000 team members who together with our customers are making a positive impact through one life-changing Foundation. Taking their Aussie lifestyle to the world and delivering Good along the way Cotton On brands offer youthful fashion and lifestyle products across womens mens kids body accessories and stationery.
We are proud of our diverse global workforce of 20000 team members from countless nationalities and we strongly welcome and encourage individuals of all backgrounds to apply with us.
We are focused on bringing more voices experiences and backgrounds to our workforce as we drive diverse and inclusive outcomes for our team and our customers.
If you have any individual needs in order to fully participate in the recruitment process please contact us at so we may support you in completing the job application process.
In addition Cotton On Group will consider qualified applicants including those with criminal histories in a manner consistent with local Fair Chance ordinances.
Required Experience:
IC
Key Skills
- Business Development
- Graphic Design
- Internal Communications
- Special Events
- Web Content
- Press Releases
- Market Research
- SEO
- ROI
- Trade shows
- Company Vehicle
- Analytics
About Company
From Australia to the world - The Cotton On Group (known in-house as COG) is Australia's largest global retailer. With 7 brands, 19 countries, 1500 stores and counting; we exist to make a positive difference in the lives of everyone we touch. Our people are optimistic, innovative and ... View more
