WereHiring:MarketingLead
Location:ColomboSriLanka
About theRole
As the Marketing Lead you will be responsible for developing and executing integrated marketing strategies that drive brand visibility customer acquisition and revenue growth across all wellness and diagnostic offerings.
KeyResponsibilities
Developandimplementcomprehensivemarketingstrategiesalignedwith businessobjectives.
Leadbrandpositioningmessagingandstorytellingacrossallchannels.
Drive customer acquisition and retention through digital offline and partnership marketing initiatives.
ManagedigitalmarketingactivitiesincludingsocialmediawebsiteSEO/SEM and performance campaigns.
Planandexecutemarketingcampaignslaunchespromotionsand wellness programs.
CollaboratecloselywithCentreOperationsSalesandBusinessHeadtosupport growth targets.
AnalysemarketingperformanceROIandcustomerinsightstooptimizecampaigns.
Manageexternalagenciescreativepartnersandmediavendors.
Overseecontentcreationmarketingcollateralandbrandcompliance.
Monitor market trends competitor activity and customer behaviour to identifyopportunities.
CandidateProfile
Qualifications:
Bachelors degree in marketing Business Management or related field. MBA will be an added advantage.
ProfessionalqualificationinMarketing.
6to8yearsofprogressiveexperienceinmarketingbrandmanagement or growth-related roles.
Prior experience in healthcare wellness hospitality or premium consumer brands will be an added advantage.
KeyCompetencies:
Excellentcommunicationandinterpersonalskills.
Strongleadership and people management capabilities.
Analyticalanddata-drivendecision-makingskills.
Strongorganizationalandoperationalmanagementskills.
Attentiontodetailwithacustomer-centricmindset.
Hayleys isan EqualOpportunity Employer.
PleasesubmityourCValongwithdetailsoftwonon-relatedreferees to
within14 days of this advertisement.
Hayleys is the leading conglomerate in Sri Lanka with over 140 years of heritage and diversified subsidiaries in various businesses and investments in Sri Lanka.