Marketing Campaigns Manager
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Department:
Job Summary
Introduction
Were looking for a Marketing Campaigns Manager to lead the orchestration of campaigns across Ask & Embla and AMBI.
This role sits at the intersection of strategy operations and commercial performance overseeing the full campaign lifecycle from GTM planning and orchestration through to budget oversight performance reviews and continuous optimisation.
You will work closely with the Head of Marketing and cross-functional teams to ensure campaigns are well-planned well-executed and commercially grounded. This role requires someone who is comfortable navigating ambiguity aligning stakeholders and ensuring campaigns move forward with clarity and precision.
This is a senior individual contributor role suited for someone who enjoys both thinking strategically and operating with strong execution discipline.
What Youll Do
GTM Planning & Campaign Orchestration
- Own the end-to-end GTM planning process across Ask & Embla and AMBI
- Ensure campaigns are properly sequenced paced and aligned with commercial priorities
- Act as the single source of truth for campaign timelines launches and key marketing moments
- Work closely with Project Management Merchandising Creative and Marketing teams to coordinate campaign execution
- Ensure campaigns are fully briefed operationally ready and commercially grounded before launch
Campaign Strategy & Execution
- Co-own the campaign direction and audience focus alongside the Head of Marketing
- Coordinate campaign execution across creative product launches and marketing channels
- Ensure strategy execution and performance remain aligned throughout the campaign lifecycle
- Identify opportunities to improve campaign workflows and operational efficiency
Campaign Performance & Reporting
- Own the performance reviews for campaigns across launches promotions and sales moments
- Define KPIs upfront and ensure campaigns are evaluated against clear performance benchmarks
- Deliver monthly quarterly and annual campaign reviews highlighting wins misses and key learnings Feed insights back into future GTM planning to continuously improve campaign effectiveness
Campaign Budgeting
- Manage campaign budgets across departments and track spend against approved allocations
- Monitor and report on Marketing Efficiency Ratio (MER) across campaigns
- Flag budget risks and performance concerns early
Operations & Team Coordination
- Manage the marketing calendar and campaign stand-ups ensuring teams remain aligned on priorities
- Maintain the GTM deck and campaign calendar as the single source of truth
- Ensure campaign templates and reporting frameworks are consistently used across the team
Who You Are
Must-Haves
- 5 years of experience in campaigns growth or performance marketing
- Experience managing multi-channel campaigns from planning through to post-mortem analysis
- Strong understanding of campaign budgeting and marketing performance metrics including MER
- Experience delivering structured reporting and performance reviews to senior stakeholders
- Excellent cross-functional collaboration skills with the ability to align multiple teams
- Comfortable operating with autonomy and ownership in a fast-paced environment
- Strong analytical mindset with the ability to turn campaign data into actionable insights
Solid project management skills able to manage multiple campaigns simultaneously
Nice to Have
- Experience working in e-commerce retail lifestyle or fashion brands
- Familiarity with marketing analytics tools CRM platforms and campaign tracking frameworks
- Experience working across multiple brands or product lines
- Background in both brand and performance marketing
- Experience mentoring or guiding junior marketers
This role reports directly to the Head of Marketing and plays a key role in ensuring campaigns are strategically aligned operationally strong and commercially effective.
About Ask & Embla and Ambi
Who We Are:
Ask & Embla is a rapidly growing jewelry brand born from alternative subcultures shaped by punk goth and music movements. Were based in Singapore with a collective following of more than 850000 across our social media channels. Our growth continues with the launch of Ambi our piercing-focused jewelry brand which carries the same spirit of self-expression as Ask & Embla.
As e-commerce brands we ship internationally to a diverse customer base and we are proud to be one of the leading brands worldwide in the alternative jewelry space. Were passionate about creating a company that brings out the best in everyone where individuals love to work and grow as a team. That means constantly learning building new things staying flexible about how and where we work and empowering each other to do the proudest work of our lives.
Ask & Embla and Ambi are led by an ex-Googler and ex-Amazonian supported by dozens of team members across multiple countries. Were building the foundation to expand into several business verticals beyond e-commerce while continuing our operations to fulfil thousands of orders each month.
Ready to Join Us
If youre a results-oriented professional who thrives in a fast-paced environment we encourage you to apply!
Learn More about Ask & Embla and Ambi:
Website - - - - - Work With Us
We learn and build fast together united not only by the purpose and passion of creating beautiful expressive and sustainably made jewelry but also by a community that celebrates freedom in self-expression. Everyone deserves to be fully themselves and our jewelry designs are contemporary emblems that let them do so with pride.
Job Details
Job Type:
Full-time
Expected hours: 40 per week
Benefits:
- Health insurance
- Paid time-off
- Employee discounts
- Professional development opportunities
Schedule:
- Day shift
Location:
- Singapore - 115 KING GEORGES AVENUE Singapore 208561
- Remote - for locations outside of SG
Required Experience:
Manager
