Senior Executive Brand & Content Strategy

Mumbai - India

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

The purpose of this role is to provide support with implementing the talent acquisition strategy and hire the very best talent into the organisation. Working with stakeholders colleagues and third party suppliers and in line with the recruitment plan this role has a strong focus on quality and timely service delivery. Designs and runs candidate attraction campaigns including promoting internal mobility to deliver immediate needs and pipeline talent for the future and will be an ambassador of the employer brand and candidate experience.

Job Description:

Role Overview

Were looking for a Creative Strategist and campaigns manager who can shape the creative direction and content roadmap for brands across multiple industries. This role is for someone who thinks like a strategist but writes like a creator someone who understands platform behavior brand tone audience triggers and storytelling formats across Instagram YouTube and more.

Roles and Responsibilities:

Lead creative strategy for brand campaigns digital series and social-first content pieces Build content calendars channel strategies and creative decks that align with business objectives

Translate briefs into sharp actionable content ideas across genres and formats

Work closely with Creative Directors Writers and Video Teams to bring concepts to life Analyze platform trends audience behavior and content performance to optimize content plans

Craft and refine brand voice guidelines tailored for video content

Present strategies and campaign ideas to clients and internal teams

Contribute to pitch decks and creative proposals for new business opportunities

Qualifications:

Have 2-3 years of experience in

strategy digital marketing or agency-side creative planning

Have worked on brand campaigns digital content or social media storytelling Can balance creativity with analytics using performance data to inform strategy

Understand how to position content differently across Instagram YouTube LinkedIn etc.

Know how to brief creators copywriters and video teams effectively

Are comfortable presenting and owning rooms client-facing experience is a plus

Stay updated with trends meme culture and emerging formats in digital content Bonus Points:

Background in video content branded storytelling or influencer-led campaigns Experience working with fashion fintech or lifestyle brands

Strong copywriting or scripting abilities

Employment Type: Full Time (Work from office) Location: Andheri East

Location:

Mumbai

Brand:

Amplifi

Time Type:

Full time

Contract Type:

Permanent

Required Experience:

Senior IC