Marketing Manager
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Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
DUTIES & RESPONSIBILITIES
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- Research and analysis of a variety of marketing information including market trends pricing schedules competitor offerings product specifications consumer behaviors and demographic data.
- Works with product and service process owners to develop winning go-to-market strategies for achieving the products marketing objectives.
- Identifies the appropriate media channels where each product or services marketing materials can be delivered to the public in a cost-effective manner.
- Participates in the New Product Development (NPD) process and enforces brand marketing guidelines throughout each product lifecycle to ensure product relevance at each phase.
- Provides expert direction and insight to marketing staff members throughout each project or campaign.
- Acts as a go-to resource for up-to-date accurate research and market information.
- Tracks marketing strategy results closely and creates detailed reports with data analysis and other feedback.
- Adjusts marketing plans as needed in response to data tracking efforts.
- Engages with relevant stakeholders i.e. strategy customer experience management retail banking operations and e-channels to co-create an Omni channel experience.
EDUCATION AND EXPERIENCE
- Education: Education: First degree in Marketing Business Administration and related professional qualifications in marketing strategy and business analysis
Experience: Minimum of 6yearsrelevant experience
Required Experience:
Manager
Key Skills
- Business Development
- Customer Service
- Apache
- Market Research
- Customer Relationship
About Company
As a development-focused organization, we believe in people empowerment by the provision of gainful employment and other social interventions. Why Work at LAPO Microfinance Bank? Career Development LAPO Microfinance Bank offers professional opportunities for career growth and adv ... View more
