BRAND MANAGER

Job Overview
We are seeking a highly skilled and innovative Brand Manager to lead the development and execution of brand strategies that drive market share strengthen consumer loyalty and maximize profitability. This role requires a balance of strategic thinking and hands-on execution ensuring brand consistency across all touchpoints while responding quickly to market dynamics.

Key Responsibilities

Brand Strategy & Development

• Develop and implement brand plans aligned with overall business objectives.

• Define brand positioning value proposition and communication strategies.

• Monitor brand performance and market share to recommend corrective actions.

Marketing & Campaign Management

• Lead the development and execution of integrated marketing campaigns across traditional and digital channels.

• Collaborate with creative and media agencies to deliver impactful brand communication.

• Ensure consistent brand messaging and visual identity across all platforms.

• Drive product development initiatives from concept to launch.

• Collaborate with R&D supply chain and sales teams to ensure successful product rollouts.

• Identify consumer insights and market trends to inform innovation strategy.

Business & Market Development

• Conduct market research analyze competitor activities and identify growth opportunities.

• Develop pricing distribution and promotional strategies to optimize brand performance.
•  Provide accurate forecasts performance reports and business insights to management.

Cross-functional & Stakeholder Leadership

• Work closely with sales finance and supply chain teams to deliver business targets.

• Build strong relationships with external partners agencies and distributors.

• Represent the brand at corporate events trade shows and industry forums

Qualifications :

Requirements

• 57 years progressive experience in brand management within the FMCG industry.

• Proven track record in developing and executing successful brand strategies.

• Strong understanding of consumer insights market research and product lifecycle management.

• Bachelors degree in Marketing Business or related field (MBA preferred).

• Excellent project management budgeting and organizational skills.

• Strong analytical creative and problem-solving abilities.

• Outstanding communication presentation and leadership skills.

Remote Work :

No

Employment Type :

Full-time