The Alberta NewHome Warranty Program Group of Companies (ANHWP Group) is Albertas mostexperienced and most trusted new home warranty provider inspector and educatorfor homebuilders. As Albertas leader in new home warranty products andservices for 50 years we continue to raise the bar to meet the needs ofhomeowners and our Builder Members.

This positionresides with The Alberta New Home Warranty Program (ANHWP) and works alongsideThe New Home Warranty Insurance (Canada) Corporation (NHWICC) and theProfessional Home Builders Institute of Alberta (PHBI) and Dweller HomeServices.

Position Summary:

TheDigital Marketing Specialist leads the planning execution optimization andmeasurement of all digital marketing initiatives across the organization. Thisrole manages marketing automation website performance SEO/SEM analytics andcampaign tracking to drive engagement visibility and lead generation. Workingclosely with the Content & Creative Specialist and Marketing EngagementCoordinator the Digital Content Specialist ensures all digitaltouchpointsemail social web and paidare data-informed efficient andaligned with business objectives.

Work location:

Calgary Alberta

This position is required to be in office at least one day perweek and must have the flexibilityto occasionally work outside regular hours to support events or campaignlaunches.

Responsibilities:

The primary responsibilities of the DigitalMarketing Specialist

DigitalStrategy & Paid Advertising - enhancing the organizations online presenceand reach through targeted digital initiatives

Digital Campaigns & Marketing Automation - Overseethe planning setup optimization and tracking of digital marketing campaignsacross platforms

WebsiteManagement & SEO - Maintain the performance and integrity of companywebsites and portals.

Collaboration& Cross-Team Support - Work as a digital subject matter expert across themarketing functions

Analytics& Reporting - Provide actionable and timely insights through comprehensivereporting on digital performance.

Education:

Degree ordiploma in Marketing Digital Marketing Communications Business or relatedfield

Commitment tocontinuous professional development in digital marketing analytics andmarketing technology

Experience:

Knowledge:

Strongunderstanding of Key Performance Indicators (KPIs) conversion metrics anddigital engagement measurement

Hands-onexperience with marketing automation email campaigns segmentation and leadnurturing workflows

Experiencewith campaign tracking methodologies (UTMs conversion tracking analyticstools)

Workingknowledge of SEO best practices keyword optimization and search visibilitystrategies

Experiencesupporting paid digital and social campaigns including performance monitoringand optimization recommendations

Exceptionalreporting and dashboard-building skills with the ability to translate datainto actionable insights

Knowledgeof CRM systems and marketing technology platforms (Salesforce experienceconsidered a strong asset)

Experiencewith content management systems

Understandingof website best practices including user experience (UX) accessibilityperformance and quality assurance

Experienceidentifying digital optimization opportunities across email web paid andsocial channels

Thefollowing are considered assets:

oExperiencedeveloping full-funnel digital marketing strategies

oExperiencewith heatmapping A/B testing or UX optimization tools

oBasicknowledge of HTML/CSS

Position Competencies:

Strongproject and time management skills with the ability to manage multiplecampaigns and priorities

Data-drivenmindset with analytical and problem-solving strengths

Optimization-focusedcontinuously seeking performance improvements

Highattention to detail particularly in tracking and system accuracy

Abilityto work under minimal supervision be proactive and take ownership of digitalinitiatives

Strongcommunication and interpersonal skills (written visual and verbal)

Collaborativeteam player able to work cross-functionally

Strategicthinker with sound judgement

Why you shouldjoin us:

Exciting social committee with various inperson and virtual activities for everyone

-Annual short-term incentive pay (bonusprogram)

-Paid sick time and generous flex daysincluding paid volunteer time so you can give back to the community

-Medical dental and vision benefits

-Choice of Health Spending Account or LifestyleSpending Account

-Pension plan (RPP company matching)

-Access to more than 100 corporate andtechnical training courses for our employee

Also you will bepart of a company that supports and engages in:

-An Equity Diversity Inclusion and BelongingCommittee strategy

-Performance Management Program

-Supportive leadership to develop your fullpotential

-More than 15 different countries and culturesrepresented in our workforce

-Progressive corporate culture that supportsour greatest assets our people

-Great Place To Work Certified in Canada for2024 and 2025

Apply Today

If youre lookingfor a dynamic work environment competitive employment conditions and anopportunity to make a difference we invite you to apply online with an updatedresume.

We thank allapplicants for your interest in this role. Our People & Culture team will onlycontact those selected for an interview.

Please note:

Only candidatespermitted to work in Canada will be considered for this opportunity.

Please visit our careers page to see more job opportunities.