Editorial Specialist 12 months Contract

The Editorial Specialist is responsible for shaping Indigos brand voice and customer storytelling across all channels. As part of a two-person editorial pod reporting to the Senior Director Brand Marketing this role curates and crafts editorial content that brings Indigos mission to life: inspiring reading for kids and adults and simplifying thoughtful gifting.

This is not just a copywriting roleit is about editorial curation: knowing the right line whether you wrote it curated it or adapted it. You will be responsible for creating and managing high-output high-impact copy across diverse touchpoints from email to in-store ensuring coherence of message while delivering on campaign goals. You will flex across platforms and campaigns building end-to-end expertise and taking ownership of major storytelling moments.

KEY PERFORMANCE METRICS

• Increased customer engagement traffic and conversion across key touchpoints (site email social in-store and marketing campaigns)
• On-time on-brand within-scope delivery of content at scale
• Accuracy clarity and consistency of editorial voice across channels
• Contribution to process refinement and improved team efficiency
• Satisfaction of cross-functional stakeholders

KEY ACCOUNTABILITIES

Functional

• Develop compelling effective and on-brand copy across channels including product packaging ecommerce social email in-store signage campaigns and gift guides.
• Curate and unify brand messaging across all editorial moments ensuring alignment with Indigos broader storytelling priorities.
• Build and manage campaign messaging end-to-end from brief through execution.
• Partner with cross-functional teams (creative marketing merchants and external vendors) to identify key storytelling opportunities and optimize customer experience.
• Leverage SEO & AI SEO best practices and customer insights to develop copy that drives discoverability engagement and conversion.
• Use available toolsincluding emerging AI platformsresponsibly to accelerate ideation drafting and refinement of copy while maintaining strong editorial judgment.
• Proofread and edit content to ensure accuracy clarity and brand alignment.
• Use insights from channel team reporting on content to continually refine approach
• Contribute to the editorial calendar and integrate storytelling into omnichannel briefs.
• Act as an advocate for the customer placing them at the forefront of messaging decisions.
• Identify opportunities to improve processes increase output efficiency and evolve editorial practices.

People

• Work collaboratively within the editorial pod and cross-functionally ensuring knowledge-sharing and consistent execution.
• Embrace and implement feedback promptly striking a balance between focusing on line-level details and maintaining a broad perspective.
• Encourage and contribute to open dialogue diverse perspectives and cross-team collaboration.
• Actively share editorial and technical knowledge with peers.
• Demonstrate adaptability and willingness to pivot across priorities and touchpoints.
• Help others see the impacts of their efforts and proactively engage other functions to get input
• Encourage others to freely share their point of view and be open to feedback

Cultural

• Model Indigos beliefs and convey a positive image in everything you do
• Celebrate diversity of thought and have an open mindset
• Take an active role in fostering a culture of continual learning taking risks without the fear of making mistakes
• Embrace champion and influence change through your team and/or the organization

SCOPE

Reports to: Senior Director Brand Marketing

KEY RELATIONSHIPS

Internal:

• Creative
• Marketing & Online

Qualifications :

Work Experience / Education / Certifications

• Bachelors degree or equivalent experience in Communications Writing English Journalism or related field
• 5 years of professional experience in copywriting editorial content or brand storytelling (in-house or agency)
• Experience writing and curating content to a defined brand voice

Competencies / Skills / Attributes

• Exceptional writing editing and editorial judgment with the ability to adapt tone and style across channels
• Demonstrated ability to identify the right line whether written curated or adapted
• Strong conceptual skills with an understanding of how copy works with design and customer experience
• Ability to manage high-volume output while maintaining detail accuracy and consistency
• Familiarity with SEO and digital marketing principles
• Affinity for refining editorial processes and identifying efficiencies
• Comfortable experimenting with AI and digital tools to enhance workflow
• Excellent communication skills and ability to work collaboratively across teams
• Strong organizational skills and ability to juggle multiple priorities
• Strategic thinker who can balance customer needs with business objectives
• A portfolio that showcases your writing skills and conceptual creativity

Additional Information :

At Indigo all applications submitted are reviewed in detail by our HR team. In certain aspects of the hiring process artificial intelligence (AI) tools may be used specifically for screening and assessments. These tools support our team and are used to help bring relevant criteria to the foreground and do not replace human judgment. We are committed to using AI responsibly fairly and in compliance with applicable employment and anti-discrimination laws. We regularly review these tools to help prevent bias or discrimination.

At Indigo Diversity Equity Inclusion and Accessibility are core to our values. We integrate these principles into our training policies and hiring practices and continuously evolve to reflect the needs of the communities we serve. We welcome applicants from all backgrounds and lived experiences including but not limited to individuals who identify as BIPOC (Black Indigenous and People of Color) members of the 2SLGBTQIA community and persons with disabilities. If you require an accommodation during the recruitment process please contact Human Resources at 

This posting is for a current opportunity within Indigo.

Remote Work :

No

Employment Type :

Contract