Marketing Manager

About the Role:USA TODAY Co. isseekinga highly organized detail-oriented and results-drivenMarketing Managerto support the execution of ourB2B marketing and commercialization strategy. Reporting to the Director of B2B Brand Marketing this role will be instrumental in driving operational excellence executing a portfolio of executive-level national and global events managing vendor relationships andoptimizingperformance across premium hospitality and partnership ResponsibilitiesCommercialization & Marketing OperationsExecute the commercializationand marketingroadmap through event-led brand and client engagement initiatives. Translate strategic priorities into scalable operational plans that elevate USA TODAYs B2B visibility and go-to-market andmaintaindashboards connecting marketing activities to commercial KPIs such as pipeline acceleration deal influence and client Management & Execution Manage end-to-end logisticsfor 1525 high-profile events annually including: Quarterly CMO Leadership Summits Brand Innovators partnership events (1215 annually) VIP experiences such as the White House Correspondents Dinner NASCAR PGA and Indy 500 Major industry conferencesincluding Cannes Lions Advertising Week POSSIBLE Summit and CES Coordinate venue selection A/V production and vendor management to ensure seamless premium execution. Manage CRM and registration systems guest communications and VIP-level hospitality. Produce detailed run-of-show documents and post-event reports tracking attendance spend and data-driven & Budget Management Drive operational excellence across marketing processes ensuring efficiency and scalability. Track and document budgets resource allocation and spend performance to ensure fiscal discipline. Maintainevent performance dashboards measuring engagement conversion and revenue impact. Partner with cross-functional teams to align reporting with Management & Contract Negotiation Negotiate and manage contracts with venues caterers and production vendors. Ensure competitive pricing service quality and brand consistency. Process invoices track payments and maintainfull compliance with budget and audit 4 years of experience in project management marketing operations and/or event management ideally in corporate hospitality or media. Proven success managing complex high-touch executive events with measurable commercial outcomes. Exceptional organizational skills with strong attention to detail and ability to manage multiple priorities. Experience collaborating with sales and enablement teams to tie marketing execution to revenue performance. Proficiencyin Microsoft Office Suite CRM (Salesforce preferred) and event management tools. Strong vendor negotiation and budget management experience across multi-event portfolios. Experience managing hybrid (in-person virtual) event CompetenciesCommercial Mindset:Connects marketing activities to revenue retention and business growth. Strategic Execution:Translates strategy intoseamless executions. Problem-Solving:Quick thinking and composed under pressure during live events. Communication:Strong communicationskills with clarityacrossinternal and external partnersand leadership levels. Data & Tech Fluency:Skilled with CRM event tech and performance & TravelTravel: 2030% to key event locationsincluding racing golf and partner venues. Flexibility for occasional evenings and We OfferOpportunity to collaborate directly with USA TODAYs commercialization and brand leadership. Exposure to premium events and client experiences (NASCAR PGA White House Correspondents Dinner Cannes Lions). Access to senior industry leaders through the CMO Circle initiative. Collaborative high-performance environment driving innovation and measurable growth. Competitive compensation and professional development opportunities.