Marketing Specialist

GENERAL DESCRIPTION OF POSITION

The Marketing Specialist serves asastrategic contributorwithinBrighton Centers marketing departmentwith primary responsibility forshapingdevelopingand guiding multi-channelmarketing initiatives that strengthen brand visibilitydrive audienceengagement exercisesindependent judgment indefiningchannel strategiesoptimizingdigital ecosystems and ensuring effective performance across email CRM content socialmediaand creative direction.

Working under the direction of the VP of Marketing the Marketing Specialistprioritizes projects independentlyevaluatesmarketingopportunities andmakes data-informed decisions that influence campaign direction messagingframeworksand resource ideal candidatedemonstratesstrong strategic thinking advanced writing capabilities and the ability to interpret analytics to drive continuous improvement across all marketing functions.

ESSENTIAL FUNCTIONS

Email Marketing & CampaignStrategy 15%

• Lead the email marketing strategy andprioritizationaligned with department priorities and communications calendars.

• Own the messaging approach - draft edit andapproveemail copy to ensure accuracy brand alignment and strong audience engagement.

• Set and enforcebest practices including segmentation list hygiene and deliverability considerations.

• DirectA/B testing and performance optimization through subject line content and timing adjustments.

CRM Management & Marketing Operations 20%

• Oversee strategicutilizationof the CRM to enhancemarketing and audience segmentation.

• Design andoptimizeworkflows datastructuresand processes to improve effectiveness and data integrity.

• Make decisions on system enhancements and govern marketing automation standards including validation of testing protocols.

• Establish documentation standards andmaintainorganized auditable records for operational visibility.

Social MediaStrategy 20%

• Set thesocial mediastrategycontentpillarsand engagement approachaligned with brand and campaignobjectives.

• Developwriteand produce priority social media contentgraphicsand short-form videos to support high-impact initiatives.

• Overseepublishingcadenceacross social platforms tomaintainan active and cohesive digital presence.

• Define community management guidelines and escalation protocols to safeguard brand reputation.

ContentStrategy & Editorial Oversight 20%

• Own write edit and publish blog posts and related content that support marketing campaigns and organizationalobjectives.

• Guidecontentdevelopment to ensure clarity consistency and adherence to brand voice and positioning.

• Translate stakeholder inputs into audience-centric narratives that support campaigns and programs.

• Managecontent calendars andensuretimelycontent delivery across channels.

CreativeDirection & Brand Quality Oversight 15%

• Provide creative direction for graphics and video assets across digital channels ensuring adherence to brand standards.

• Create or adaptexisting creative assets into updated formats and sizes as needed.

• Maintain brand consistency across visuals and ensure polished final deliverables.

Analytics Budget Tracking & Reporting 10%

• Lead analysis of campaign and channel performance translate insights into strategy adjustments and channel mix recommendations.

• Prepare and refine reporting in Excel and related tools to support effective decision-making.

• Ownbudgetstewardship for assigned initiatives including monitoring spend reconciling invoices/charges andmaintainingaccuratedocumentation.

• Support the teams understanding of advertising and its impact by contributing to performance insights and reporting.

Other Functions:

The above statements reflect the general details considered necessary to describe the principal functions of the job and shall not be construed as a detailed description of all the work requirements that may be inherent in the job. Job responsibilities include but are not limited to those listed above.

QUALIFICATIONS & REQUIREMENTS

Education & Experience

• Associate degreerequiredin Marketing Communications Business or related field.

• Bachelors degree preferred.

• 5 years of digital marketing experience withdemonstratedownership ofcampaigns andabilitytomanage multiple priorities.

Knowledge Skills & Abilities

• Strong writing and editing skills with high attention to detail and quality control.

• Demonstrated experience leading messaging frameworks editorialdirectionand social media strategy.

• Ability to interpret analytics and apply insights to improve campaign outcomes.

• Understanding ofadvertising fundamentals and how marketing efforts impact organizational performance.

• Experience with a CRM system and marketing platforms;HighLevelexperience is a plus.

• Proficient with Meta Business Suite and social media management platform.

• Comfort with basic graphic/video editing tools andproficiencyin Microsoft 365 suite (e.g. Canva and/or similar editing platforms).

• Experience working with multiple lines of business.

• Strong interpersonal skills and ability to collaborate effectively across teams.

Physical & Mental Requirements

• Ability to manage multiple deadlines shifting priorities and time-sensitive deliverables.

• Strong attention to detail and ability tomaintainaccuracy in a high-volume environment.

• Ability to remain seated for extended periods while working at a computer.

• Ability tomonitora computer screen for extended periods.

• Manual dexterity for extensive keyboard use and digital editing tasks.

Education & Experience

• Associate degreerequiredin Marketing Communications Business or related field.

• Bachelors degree preferred.

• 5 years of digital marketing experience withdemonstratedownership ofcampaigns andabilitytomanage multiple priorities.

Knowledge Skills & Abilities

• Strong writing and editing skills with high attention to detail and quality control.

• Demonstrated experience leading messaging frameworks editorialdirectionand social media strategy.

• Ability to interpret analytics and apply insights to improve campaign outcomes.

• Understanding ofadvertising fundamentals and how marketing efforts impact organizational performance.

• Experience with a CRM system and marketing platforms;HighLevelexperience is a plus.

• Proficient with Meta Business Suite and social media management platform.

• Comfort with basic graphic/video editing tools andproficiencyin Microsoft 365 suite (e.g. Canva and/or similar editing platforms).

• Experience working with multiple lines of business.

• Strong interpersonal skills and ability to collaborate effectively across teams.

Physical & Mental Requirements

• Ability to manage multiple deadlines shifting priorities and time-sensitive deliverables.

• Strong attention to detail and ability tomaintainaccuracy in a high-volume environment.

• Ability to remain seated for extended periods while working at a computer.

• Ability tomonitora computer screen for extended periods.

• Manual dexterity for extensive keyboard use and digital editing tasks.