Brand and Integrated Marketing Manager
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Job Location:
Elyria, OH - USA
Monthly Salary:
Not Disclosed
Posted on:
2 hours ago
Vacancies:
1 Vacancy
Department:
Job Summary
If you are a Brand and Integrated Marketing Manager professional looking for an opportunity to grow your career this role offers the chance to shape and elevate the Greenlee brand within Emersons Professional Tools portfolio. You will lead the development and execution of an integrated North American gotomarket strategy balancing longterm brand vision with impactful commercialization customer engagement and highperforming marketing initiatives.
In This Role Your Responsibilities Will Be:
- Lead Greenlees integrated gotomarket strategy across Paid Owned and Earned channels.
- Serve as the primary steward of the brand ensuring consistency authenticity and alignment across all customer-facing initiatives.
- Develop a deep understanding of the Greenlee audience competitive environment and key market trends to inform positioning messaging and strategic decision-making.
- Partner with Product Management and Sales to build effective commercialization programs that support major launches and business priorities.
- Design and execute marketing campaigns grounded in customer needs brand goals and measurable business objectives.
- Guide audience strategy messaging and content development in partnership with internal teams and external experts to ensure alignment across the full customer journey
Direct the creation of compelling creative assets and marketing content to support high-impact execution. - Shape paid media strategy and oversee performance tracking measurement and ROI reporting
Manage influencer social media and public relations programs to grow community engagement and strengthen brand credibility. - Lead outbound email marketing and marketing automation initiatives collaborating with specialists to support subscriber growth and effective storytelling
Support sales enablement merchandising and channel marketing teams through tools programs and creative resources. - Represent the brand at tradeshows events and customer engagements to build relationships capture insights and strengthen brand presence.
- Partner closely with the RIDGID brand marketing team to drive alignment knowledge-sharing and efficiencies across the Professional Tools organization.
- Monitor analytics champion a testandlearn approach and continuously optimize channel performance.
- Mentor one direct team member while influencing broader cross-functional teams
Who You Are:
You understand the business and proactively translate priorities into actionable marketing strategies. You collaborate effectively across teams and build trusting relationships that help move work forward. You create clarity for others focus on what leads to meaningful outcomes and adapt quickly when priorities shift. You apply sound judgment to make confident decisions even when information is evolving. You are inclusive in your approach value diverse viewpoints and bring others along with a positive forwardthinking mindset.
For This Role You Will Need:
- 5 years experience developing and delivering integrated brand or marketing strategies.
- Skill in leading crossfunctional initiatives in partnership with Sales Product and external agencies.
- Ability to design and execute multi-channel marketing programs across digital social email events and PR.
- Strong storytelling communication and presentation abilities.
- Comfort using data and performance insights to guide strategy and evaluate results.
- Experience managing or mentoring others is helpful.
- Ability to travel up to 25% including monthly travel to Rockford IL.
Preferred Qualifications That Set You Apart:
- Knowledge of how Paid Owned and Earned media channels work together to drive brand performance.
- Experience balancing both strategic leadership and hands-on execution.
- Familiarity with marketing analytics content strategy marketing automation or CRM-enabled programs.
- Proficiency with common marketing and business software tools.
- Experience supporting trade-focused or professional enduser brands.
Our Culture and Commitment To You:
At Emerson we prioritize a workplace where every employee is valued respected and empowered to grow. We foster an environment that encourages innovation collaboration and diverse perspectivesbecause we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship training or leadership opportunities we invest in your success so you can make a lasting impact. We believe diverse teams working together are key to driving growth and delivering business results.
Why Join Emerson Professional Tools
At Emerson we combine deep industry expertise with a legacy of innovation to deliver the most trusted tools and technologies for mechanical electrical and plumbing professionals. Our Professional Tools portfolio powered by iconic brands like Greenlee RIDGID and Klauke supports the people who tackle the toughest challenges on jobsites every day.
Joining our team means:
Owning a meaningful brand with a rich history and strong customer loyalty
Working in a collaborative high-impact environment where marketing drives real business outcomes
Partnering with talented teams across Product Sales Engineering and Leadership
Helping shape the future of how we engage customers through modern integrated go-to-market strategies
Being part of a global organization committed to innovation growth and professional development
If youre energized by building brands launching products that matter and connecting authentically with core customers Emerson Professional Tools is the place to do it.
#LI-BC3
Required Experience:
Manager
Key Skills
- Business Development
- Graphic Design
- Communication Strategies
- CRM
- Online
- Market Research
- Project Management
- SEO
- Content Marketing
- ROI
- Creative concepts
- Actionable Insights
- KPI
- Analytics
About Company
Emerson has refocused its business portfolio to deliver solutions that bring greater value to our customers. About Emerson We concentrate on the most complex, profound challenges facing the world in the process, industrial, commercial and residential markets. Our global talent, best-i ... View more
