Marketing Operations Manager

Job Title: Marketing Operations Manager

Location: Simpsonville SC

Reports to: Director of Communications & Digital Marketing

Employment Type: Full-time

Seniority Level: Mid to Senior Level

Industry: Manufacturing Mechanical Power Transmission Components Engineering Services

Job Function: Marketing Automation Process Optimization

Job Summary: The Marketing Operations Manager is a process-oriented systems thinker who understands how people processes and platforms connect. They are responsible for managing and optimizing the marketing technology infrastructure that powers Dodge Industrials revenue operations. This role owns the core operations stack (including marketing automation CRM and the website) drives alignment between Marketing and Sales Operations and owns the paid media performance strategy. As a people manager this role is responsible for developing direct reports building team capabilities and evolving the teams structure and skill sets to meet changing business needs emerging marketing trends and new technology.

Key Responsibilities:

Marketing Technology & Operations
Own the marketing technology ecosystem including core applications such as marketing automation CRM and .
Own platform strategy system integrations data governance and ERP alignment.
Manage vendor relationships and ensure data compliance across all platforms.
Measured by platform adoption utilization and user satisfaction across marketing and sales users and data integrity and compliance across marketing systems.
Revenue Operations Alignment
Serve as the primary liaison between Marketing and Sales Operations driving alignment on shared processes definitions and goals.
Lead change management user enablement and continuous improvement initiatives coordinating with Data & Analytics to support cross-functional decision-making.
Measured by marketing-sourced lead volume quality and user satisfaction.
Paid Media & Campaign Strategy
Own paid media strategy and budget across digital channels and trade publications driving performance through testing segmentation and data-driven optimization.
Oversee SEO/AEO performance strategy and the tools processes and platform infrastructure that enable Product Marketing and Creative teams to execute marketing initiatives effectively.
Measured by paid media budget efficiency and return on investment.
People Leadership & Development
Ensure that the area of responsibility is properly organized staffed skilled and directed.
Coach motivate and develop direct and indirect teammates in accordance with HR policies.
Drive and ensure the sharing of know-how and cross-collaboration. Identify and develop talent.

Required Qualifications:
Bachelors degree in Marketing Business Information Systems or a related field.
5 years of experience in marketing operations digital marketing or revenue operations with a proven track record of managing marketing technology platforms and driving measurable results.
Hands-on experience with marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce preferred) including administration configuration and user enablement.
Experience managing paid media programs across digital channels and trade publications including budget management and performance optimization.
Strong analytical skills with the ability to translate data into actionable insights and recommendations.
Strong understanding of varying channel partner behaviors (independent chain) points of influence and paths to decision making.
Ability to develop effective written communication and present information to various levels of stakeholders including peers management channel partners customers and/or suppliers.
Ability to influence others without a direct line of authority to accomplish goals.
Prior management experience including coaching performance management and team development.
Experience in B2B and/or industrial manufacturing marketing environments preferred.
Relevant certifications preferred (e.g. HubSpot Marketing Software Salesforce Administrator Google Analytics).

Physical Requirements:
Extended periods of sitting at a workstation.
Speaking in person and over the telephone or Teams online and the ability to hear comprehend and document detailed information from others.
Ability to type reach and grasp.
Intermittent standing and walking within the office environment.
Ability to communicate verbally and in writing for extended periods over the phone and in person.

Essential Job Functions:
Own and optimize the marketing automation platform (HubSpot preferred) ensuring effective and efficient use by all users.
Develop and execute the strategic roadmap for Dodge Industrials Salesforce CRM platform in partnership with the Salesforce Administrator and Sales organization.
Manage the website including maintenance enhancements and future development initiatives.
Evaluate implement and maintain integrations between core marketing/sales systems and adjacent platforms as business needs require.
Align marketing operations with Sales Operations processes supporting shared pipeline visibility lead management and revenue reporting.
Develop and maintain marketing performance dashboards and attribution reporting to measure campaign effectiveness and inform strategy.
Own paid media strategy and budget management across digital channels (paid search display social retargeting) and trade publication advertising.
Plan and implement tracking and analytics strategies for web properties and campaigns including Google Analytics and tag management.
Plan execute and optimize SEO and AEO strategies that drive qualified traffic and conversions.
Manage social media strategy content calendars and community engagement with the ability to delegate execution within the team.
Collaborate with the Product Marketing and Creative teams to ensure brand consistency across all digital channels and content.
Manage lead scoring routing and lifecycle processes to maximize marketing-to-sales conversion.
Manage coach and develop direct reports fostering professional growth and ensuring alignment with departmental and organizational goals.

Why Join Us
Work alongside a collaborative experienced leadership team.
Be part of an industry leader with a strong brand reputation and an innovation-driven culture.

RBC Bearings is an Equal Opportunity Employer including disability and protected veteran status.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information please review the Know Your Rights notice from the Department of Labor.

Required Experience:

Manager