Director of Content

Mimecast

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profile Job Location:

Lexington, KY - USA

profile Monthly Salary: Not Disclosed
Posted on: 9 hours ago
Vacancies: 1 Vacancy

Job Summary

We are seeking an innovative content leader to drive Mimecasts content strategy and operations across all channels. This role will lead our editorial thought leadership program oversee social media content creation and pioneer the integration of AI-powered content workflows with human creative expertise. The ideal candidate combines deep cybersecurity knowledge with proven leadership in modern content operations understands how to scale content programs through AI orchestration and possesses the editorial judgment to maintain authentic engaging brand voice at scale.

Reporting to the Vice President of Brand and Communications this position plays a pivotal role in elevating Mimecasts profile with customers partners security researchers threat intelligence community influencers and the broader cybersecurity ecosystem through compelling data-driven content that establishes Mimecast as the premier industry voice.

What Youll Do:

Content Strategy & Editorial Leadership:

  • Develop and lead a comprehensive cybersecurity-focused editorial content strategy and calendar aligned with Mimecasts key messaging value pillars including Human Risk Management Threat Intelligence Innovation and AI driving brand awareness equity and demand.

  • Define integrated multi-channel content strategies leveraging paid earned social and owned channels to promote key brand value pillars ensuring messaging connects to solution stories and that content is relevant to internal stakeholders such as growth channel field customer and partner marketing teams.

  • Provide editorial oversight and strategic direction for the social media content creator ensuring social programs authentically reflect Mimecasts voice while engaging target audiences across platforms.

  • Orchestrate creation production and publication of content including assets created by other key internal and external thought leaders including executive subject-matter experts threat intelligence analysts and product marketing.

  • Collaborate with content creators to organize and maintain the companys blog and overall blog strategy.

  • Stay ahead of cybersecurity trends news and events to inform strategy and rapid response tactics.

Content Development & Execution:

  • Lead the creation of high-quality content including partnering to develop original and third-party commissioned research and reports case studies blogs social programs webinars podcasts and videos.

  • Develop content that addresses cybersecurity pain points compliance challenges and emerging threats for various audience segments.

  • Optimize content for SEO engagement and conversion across digital platforms. Work with web and SEO teams to optimize content for search visibility and inbound user journeys.

  • Manage content distribution strategies across social media email website and industry publications.

  • Exercise strong editorial judgment to ensure all content maintains an authentic accessible voice that avoids corporate speak and resonates with technical and business audiences alike.

  • Guide the development of compelling visual content including graphics infographics and video assets that complement written content ensuring creative consistency and alignment with Mimecasts brand identity across all channels.

AI-Human Content Orchestration:

  • Pioneer the integration of AI agents and human creative talent to scale content production while maintaining quality and authenticity.

  • Design and implement workflows that leverage AI for content ideation drafting optimization and personalization while ensuring human oversight for editorial judgment brand voice and strategic direction.

  • Train and guide team members on effective AI tool usage for content creation ensuring outputs align with brand standards and maintain authentic voice.

  • Continuously evaluate and implement emerging AI technologies to enhance content operations efficiency and impact.

  • Establish quality control processes that ensure AI-assisted content meets the same standards as human-created content and reflects genuine expertise rather than generic output.

Performance & Optimization:

  • Define track and report on content performance metrics to inform future strategy content types and themes.

  • Establish KPIs to measure content effectiveness audience engagement lead generation and pipeline contribution.

  • Use analytics to refine content strategies AI workflows and improve performance.

  • Manage content budget freelance contributors vendor relationships and external agencies as needed.

What Youll Bring:

  • 10 years of experience in content marketing journalism or technical writing with at least 5 years in cybersecurity or a related industry.

  • Deep understanding of cybersecurity concepts including threat intelligence incident response compliance and risk management and have direct experience creating editing and orchestrating cyber-related content for a pureplay cybersecurity company or B2B tech companies with strong cyber portfolios.

  • Proven experience leading content teams and programs with specific experience overseeing social media content strategies and creators.

  • Demonstrated experience using AI tools to scale content programs including prompt engineering workflow design and AI-human collaboration models.

  • Bachelors degree in Marketing Communications Journalism Cybersecurity or a related field.

  • Proven ability to translate technical cybersecurity topics into compelling content for different audiences.

  • Strong editorial judgment with the ability to identify and eliminate corporate jargon ensuring content maintains an authentic conversational and engaging voice.

  • Creative mindset with the ability to guide visual content development and maintain consistent brand identity across written visual and multimedia content formats.

  • Knowledge of SEO content distribution and analytics.

  • Exceptional writing editing and storytelling skills.

  • Experience working cross-functionally and collaboratively with other content creators stakeholders and subject matter experts.

  • Familiarity with cybersecurity tools frameworks and industry regulations (GDPR CISA etc.).

The base salary range for this position is $152000$228000 plus benefits. This range represents the minimum and maximum new hire compensation for this role. The position may also be eligible for incentive plans and additional benefits in accordance with company policy and local regulations. Our salary ranges are determined by role level and location with individual compensation also dependent on factors such as qualifications experience and skills. Final offers will reflect these considerations and may vary accordingly.

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Belonging at Mimecast

Cybersecurity is a community effort. Thats why were committed to building an inclusive diverse community that celebrates and welcomes everyone unless theyre a cybercriminal of course.

Were proud to be an Equal Opportunity and Affirmative Action Employer and wed encourage you to join us whatever your background. We particularly welcome applicants from traditionally underrepresented groups.

We consider everyone equally: your race age religion sexual orientation gender identity ability marital status nationality or any other protected characteristic wont affect your application.

If you require any adjustments or accommodations due to a disability or any other reason that may help you in your interview process please let us know by emailing

Due to certain obligations to our customers an offer of employment will be subject to your successful completion of applicable background checks conducted in accordance with local law.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment.


Required Experience:

Director

We are seeking an innovative content leader to drive Mimecasts content strategy and operations across all channels. This role will lead our editorial thought leadership program oversee social media content creation and pioneer the integration of AI-powered content workflows with human creative exper...
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Key Skills

  • Crisis Management
  • Marketing
  • Public Relations
  • Fundraising
  • Media Relations
  • Constant Contact
  • Strategic Planning
  • Social Media Management
  • Team Management
  • Public Speaking
  • Wordpress
  • Writing Skills

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Protect email and collaboration tools with Mimecast. Manage human risk and stay ahead of cyber threats with advanced security solutions.

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