Senior Growth Marketing Manager

IGEL is looking for a Senior Growth Marketing Manager to drive enterprise demand generation through global digital marketing programs. This individual contributor role is ideal for a senior hands-on marketer who knows how to turn strategy into execution and execution into measurable pipeline impact.

You will be responsible for planning and running multi-channel digital campaigns that reach enterprise IT buying groups to generate qualified demand and contribute directly to sales pipeline. While brand and awareness initiatives are part of the mix success in this role is measured primarily by engagement quality lead conversion and pipeline outcomes.

Campaign Strategy & Execution

• Develop and execute integrated multi-channel demand campaigns targeting enterprise organizations with complex buying groups including C-level and senior IT audiences

• Translate campaign objectives into detailed execution plans across paid owned and targeted channels for all stages of the buyer journey

• Ensure strategic and effective use of channels to reach target accounts and acquire nurture and convert new contacts into high-quality sales leads

• Scale and optimize campaigns across and within channels to continuously improve performance

• Accelerate IGELs acquisition strategies through cutting-edge digital strategies and tactics AI-powered marketing and creative experimentation

Digital Marketing Programs

• Manage and execute campaigns across global digital channels including web paid search social media audio/video targeted display ads email & nurture programs

• Drive A/B testing strategy and experimentation across landing pages offers messaging and creative to continuously improve conversion rates and lead quality

• Lead paid search campaigns from keyword strategy and bidding to ad copy testing and landing page experience to maximize quality leads while maintaining efficiency

• Guide campaign strategy and execution across social platforms including audience segmentation testing and full-funnel activation from awareness to conversion

• Create and implement nurture strategy to move buyers through funnel from initial engagement through to SQL through owned channels and retargeting

• Leverage intent lookalike and account-based targeting to reach ideal customers using tools such as 6sense

Content Creation

• Define content and offers required at each stage of the buyer journey to support digital campaigns and partner with internal teams to generate compelling content

• Map deploy and test offers within the appropriate channels to maximize engagement and conversion and report on most effective content through funnel

Measurement Optimization & Reporting

• Track analyze and optimize campaign performance at every stage of the funnel using engagement CPC and CPL MQL and SQL generation pipeline creation & marketing influence metrics

• Use performance data to inform optimizations and future campaign strategies

Cross-Functional Collaboration

• Ensure alignment between digital campaigns and go-to-market initiatives across Marketing Field Product Channel and Sales teams

• Deliver effective communications to inform stakeholders of campaigns and results

• Manage execution through agencies and internal partners and work closely with stakeholders across Marketing and Sales to support marketing programs

Minimum Requirements:

• 7 years of experience in digital marketing growth marketing or demand generation

• Proven experience marketing enterprise B2B SaaS solutions to regulated industries (healthcare financial services government preferred)

• Deep knowledge of digital strategies and how to leverage channels at each stage of the journey with hands-on expertise executing multi-channel campaigns end to end

• Familiarity and experience working in marketing automation platforms and CRMs

• Data-driven mindset with strong analytical skills and ability to measure and optimize performance beyond top of funnel metrics

• Strong written verbal and relationship-building skills

• Desire to innovate experiment and test marketing strategies and tactics

Preferred Qualifications:

• Experience marketing security end-user computing or infrastructure technology

• Experience supporting global or multi-region campaigns

• Experience using ABM and intent platforms (e.g. 6sense)

• Experience using Microsoft Dynamics 365

• Familiarity with SEO best practices and optimization tools

• Health dental vision and prescription benefits (employee premiums covered by IGEL)
• 11 company-paid holidays per year
• 18-22 days of PTO per year (18 days in year 1 20 days starting in year 2 and 22 days after 5 years of service)
• Sick time of 10 days per year with rollover of unused days
• 401(k) plan with 100% company match
• Paid maternity and paternity leave
• Monthly home office allowance
• Remote working opportunities and flexible working times so you can combine your demanding work with your personal goals
• Employee Assistance Program (EAP) and Financial Wellness tool
• Company-paid life insurance policy long-term disability (LTD) and short-term disability (STD) coverage
• Wellbeing apps including Rightway Headspace and Wellhub
• Training and development opportunities to advance your career
• Presidents Club for the highest performing salespeople and overachievers
• An amazing culture powered by a workplace run on trust empowerment and feedback with a positive inspiring working atmosphere
• A highly motivated team that is already looking forward to your support in developing strategies and achieving common goals together with you!