Coordinator, Marketing

Miami, FL - USA

Monthly Salary: Not Disclosed

Posted on: 16 hours ago

Vacancies: 1 Vacancy

Job Summary

Job Location:

Brickell City Centre

PRIMARY PURPOSE:
The Marketing Coordinator collaborates closely with the Director of Marketing/Business Development Assistant Director of Marketing and Mall Manager to develop and execute mall marketing programs. This role involves implementing community-based programs managing local and tourism marketing initiatives fostering positive retailer and community relations and handling SBV administrative duties.

PRINCIPAL RESPONSIBILITIES:

The successful candidates responsibilities will include but not be limited to:

Act as a liaison for tenants conveying SBV initiatives such as Tourism Initiatives Events and special promotions.
Collaborate closely with the Director of Marketing to formulate and implement a cohesive social media strategy and goals across platforms such as Instagram TikTok Facebook and Twitter. Track metrics experiment with new methods and foster audience growth and engagement.
Monitor respond to and cultivate community feedback on social media using available tools like YEXT to enhance engagement and customer loyalty.
Adhere to policies and procedures related to each marketing department initiative within the center.
Assist in on-site management of center events promotions and sponsorships including pre and post-event follow-up. Implement platform programs professionally and promptly contributing to result measurement.
Maintain a polished appearance of common areas including marketing materials signage and displays ensuring all information is current and relevant.
Aid in marketing initiatives targeting both tenants and customers to enhance the centers overall perception.
Contribute to the execution and coordination of the property-wide Customer Service Initiative collaborating with various departments.
Actively participate in community-centric events networking and community outreach efforts.
Manage collateral by assisting in the ordering installation and removal associated with events promotions and sponsorships.
Provide administrative support by completing and submitting reports recaps and surveys related to center events promotions and sponsorships.
Support administrative elements and approvals of sponsorship/event deals including contracting deal entry proof of performance payment collection contract renewal revenue forecasting and reporting.
Increase retailer participation in corporate and local events including tourism programs and coupon book promotions.
Offer assistance to co-workers and other departments as requested by the supervisor participating in team meetings and efforts to achieve the centers goals.
Assist in the preparation of contracts and purchase orders.
Manage the mall website oversee Social Media communications create retailer newsletters and develop collateral material.
Keep abreast of industry trends monitor emerging platforms and analyze competitor activities.
Play a pivotal role in the marketing team by providing advice and contributing to marketing strategies tourism programming and retailer integration.
Support DMBD & ADMBD in coordinating materials presentations and preparations required for trade shows.
Increase retailer participation in Tourism initiatives such as FAMS Community events and Concierge events.
Act as the primary contact for Shop and Stay Packages Group Tours and Programs with hotels.
Assist in Tour Operator follow-up outreach and coordination for tourism vouchers with clients.
Track and analyze tourist traffic including groups and free independent travelers.
Coordinate Group/Tourism Programs and FAM/Property Tours collaborating with ADMBD in all aspects.
Offer assistance to co-workers and other departments as requested by the supervisor participating in team meetings and efforts to achieve the centers goals.

MINIMUM QUALIFICATIONS:

College degree preferred
3 years of experience in sales sponsorship strategic marketing event management and budgeting
Knowledge of retail management marketing tourism social media or communication
Ability to handle multiple projects simultaneously
Well-developed oral and written skills
Sound fiscal management and budgeting skills
Excellent word processing Excel and Power Point skills
Flexibility to work varied schedules including weekends and evenings
Bilingual is a plus

Required Experience:

Job Location:Brickell City CentrePRIMARY PURPOSE:The Marketing Coordinator collaborates closely with the Director of Marketing/Business Development Assistant Director of Marketing and Mall Manager to develop and execute mall marketing programs. This role involves implementing community-based program...