Marketing Manager, Public Sector

Waterloo - Canada

Monthly Salary: Not Disclosed

Posted on: 15 hours ago

Vacancies: 1 Vacancy

Job Summary

Who We Are; What We Do; Where Were Going

Magnet Forensics is a global leader in the development of digital investigative software that acquires analyzes and shares evidence from computers smartphones tablets and IoT-related devices. We are continually innovating so our customers can deploy advanced and effective tools to protect their companies communities and countries.

Serving thousands of customers globally our solutions are playing a crucial role in modernizing digital investigations helping investigators fight crime protect assets and guard national security.

With employees based around the world Magnet Forensics has been expanding our global presence. As a part of Magnet Forensics you can expect to make a difference in the world no matter what role you play. Youll be supported through learning and development not to mention an incredible team with unbelievable talent and integrity.

If you think you would be the right person to join our team working towards this goal we would love to hear from you!

Role Overview

The Marketing Manager Public Sector leads integrated demand generation programs that drive sales pipeline accelerate sales cycles and expand crosssell opportunities across federal state local and international government markets. This role partners closely with Sales Product Marketing and the broader Demand Generation team to advance our presence in the public sector with a focus on driving account growth through our media and mobile suite of products.

What Youll Do

Develop and execute targeted demand generation campaigns that generate netnew pipeline and drive crosssell expansion opportunities within public sector accounts;
Work collaboratively with the broader demand generation and product marketing teams to bring multi-channel campaigns to life including account-based marketing programs email digital experiences events content and webinar calendar;
Own daytoday campaign orchestration across workstreams ensuring timelines deliverables and dependencies are tracked and executed on schedule;
Manage the public sector association program including sponsorship planning and working cross-functionally on high-impact deliverables for key events promotional calendar and content syndication;
Oversee new product introductions for public sector ensuring successful launches through strategic planning maintaining team alignment on go-to-market deliverables and generating promotional plans;
Act as a liaison to the public sector BDR and sales team to ensure alignment and effective delivery of impactful marketing programs that support sales objectives and company priorities;
Identify content gaps and collaborate with stakeholders to build publicsectorspecific messaging and assets;
Track report and optimize campaign performance pipeline influence and ROI. Provide regular reporting and analytics on program effectiveness offering actionable insights to improve performance and outcomes;
Manage the Public Sector marketing budget track spending and oversee invoice processing;
Stay current on public sector trends procurement cycles technology modernization initiatives and agency missions;
Manage external marketing vendors as required.

What Were Looking For

5 years of experience in marketing program management channel marketing B2B marketing;
Experience with managing external vendors/agencies;
Experience in managing complicated and time sensitive projects;
Interest and desire to learn and adapt to new technologies;
Ability to creatively problem solve;
Self-starter and driven to succeed;
Strong communication and presentation skills;
Analytical with strong attention to detail;
Please note: Occasional travel (incl. out of country travel) may be required.

Nice to Have Skills

Familiarity with tools a plus: Salesforce Pardot ON24 Demandbase Gainsight Drift and SalesLoft.

Compensation & Benefits

The Compensation range is for the primary location for which the job is posted. Please note that the actual compensation may vary depending on location and job-related factors such as qualifications experience knowledge and skills. If you are applying for this role outside of the primary location and you are selected for an interview the Talent Acquisition Partner can share more information with you.If the compensation structure for the role includes an incentive component (i.e. most Sales roles) the range below represents total target compensation (TTC) (base salary variable).

$85000 - $115000 (CDN) a year

Salary range (min - max)

Position Type:New Position

Magnet is proud to offer benefits such as:

- Generous time off policies

- Competitive compensation

- Volunteer opportunities

- Reward and recognition programs

- Employee committees & resource groups

- Healthcare and retirement benefits

Indicators of Success

Were looking for someone who checks off most but not all of the boxes listed in skills and experiences. Its more important to us to find candidates who can display indicators of success through skills they have developed and experiences they have been a part of than to find folks who have been there done that. We want to be part of your development journey and well learn as much from you as you learn from us.

How We Work

At Magnet Forensics we take a hybrid-flexible approach to support your productivity and work-life balance. If youre within a comfortable travel distance to one of our offices youll occasionally join us in person. How often youll come in depends on your department and team needs typically ranging from weekly to monthly. These in-person moments help us build stronger connections spark new ideas and celebrate our successes together. Most days you can choose what works best for you while staying in tune with your teams goals.

Were excited to welcome you to our team and look forward to achieving great things together - both in the office and wherever you work best!

The Most Important Thing

Were looking for candidates that can provide examples of how they have demonstrated Magnet CODE in their previous experiences:

CARE We care about each other and our mission to make a difference in the world.

OWN We are accountable for our results while never forgetting to act with integrity empathy and respect.

DEDICATE We put our heart and soul into meeting the needs of our customers and helping them serve the people they protect.

EVOLVE We are constantly innovating and exploring new ways to work together to make an impact with our work.

Here at Magnet Forensics we are committed to continuous learning and are focused on building a diverse and inclusive workforce. This commitment will be reflected in our hiring processes and embedded in our values and how we treat one another. If youre interested in this role but do not meet all of the qualifications listed above we encourage you to apply anyways.

Magnet Forensics is an Equal Opportunity Employer and considers applicants for employment without regard to race colour religion sex orientation national origin age disability genetics or any other basis forbidden under federal provincial or local law. We are committed to providing an inclusive accessible recruitment process and work environment. Accommodation is available to all applicants upon request throughout the hiring process. Please contact emailprotectedshould you require any accommodations.

All offers of employment at Magnet are contingent upon satisfactory completion of a background check. All background checks will be conducted in accordance with all applicable laws. Magnet will consider each positions job duties among other factors in determining what constitutes satisfactory completion of the background check. Refusal to consent to a background check may be grounds for revoking an offer of employment.

US Applicants: Magnet Forensics participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

Magnet Forensics handles and uses personal data of job applicants in line with itsRecruitment Privacy Policyfoundhere.

Required Experience:

Manager

Who We Are; What We Do; Where Were GoingMagnet Forensics is a global leader in the development of digital investigative software that acquires analyzes and shares evidence from computers smartphones tablets and IoT-related devices. We are continually innovating so our customers can deploy advanced a...