Director, Marketing Technology & Gen-AI Solutions (APAC)

Established in 2004 OLIVER is the worlds first and only specialist in designing building and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40 countries and counting. Our unique model drives creativity and efficiency allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group were at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency spark creativity and drive insightful decision-making empowering our teams to produce innovative and impactful results.

Role: Director Marketing Technology & Gen-AI Solutions (APAC)

Location: Sydney Australia

About the role:

OLIVER is on a mission to become the #1 generative AI marketing agency in APAC and we need a world-class leader to make it happen. Over the past year our clients have dramatically shifted from requesting traditional staffing models to demanding sophisticated AI-powered marketing transformation.

This is where you come in. As our Director of Marketing Technology & Gen-AI Solutions youll be the strategic architect who transforms how we consult design and deliver for clients. You will be a trusted advisor to senior marketing executivesauditing tech stacks mapping AI opportunities and steering the adoption of transformative technologies that deliver ROI across creative media and strategy operations for clients.

If youre energized by the intersection of cutting-edge AI marketing technology and client transformationand you want the autonomy to shape a region-wide capabilitythis role offers unparalleled impact.

What you will be doing:

Client Strategy & Advisory

• Act as the senior subject matter expert and consultant for OLIVERs top 10-15 APAC client accounts on all things Gen-AI and Martech.
• Design transformation roadmaps and strategies that combine MarTech platforms automation workflows and generative AI applications that address client pain points and drive measurable value
• Advise on technology selection tech stack integration and tailor AI solutions to each clients objectives.

Project & Solution Delivery

• Lead comprehensive audits of client marketing technology stacks identifying integration gaps inefficiencies and AI-powered opportunities to drive ROI.
• Own end-to-end delivery of transformation projects ensuring on-time on-budget high-quality execution.
• Support RFP responses new business pitches and high-stakes client presentations on Gen-AI and MarTech topics representing Olivers technical credibility.

Training & Enablement

• Design and deliver executive workshops and training for client & internal teams on Gen-AI leverage AI literacy Martech capabilities and emerging technology trends.
• Build scalable frameworks for AI-powered solutions that OLIVER can operationalize internally.

Innovation & Thought Leadership

• Continuously track emerging AI automation and Martech trends; translate the latest advancements into actionable client opportunities.
• Represent the agency in client-facing events webinars or industry forums as the Gen-AI/Martech spokesperson.

Governance & Best Practices

• Develop and champion AI and Martech governance models for clients supporting responsible adoption and risk management.
• Ensure that all solutions meet client expectations for compliance security and ROI.

Measures of success:

• Achieve an AI/Martech client adoption rate of at least XX% across priority accounts within the first 12 months.
• Drive a minimum of $XX incremental revenue from AI/Martech solutions either through new client acquisition or service expansion within existing accounts.
• Launch and scale at least XX client innovation pilots or proofs-of-concept in Gen-AI/Martech that progress to full client adoption within 12 months.
• Deliver a minimum of XX AI-powered or Martech transformation projects for clients in year one with at least XX% completed on time and within agreed scope.
• Attain an aggregate Net Promoter Score (NPS) of above XX and a Client Satisfaction (CSAT) score of above XX on all AI/Martech consulting engagements.

What you need to be great in this role:

• 12 years in client-facing roles within digital marketing marketing technology or AI innovation (agency consultancy or SaaS vendor backgrounds strongly preferred).
• 3 years of hands-on experience leading Generative AI transformation initiatives - not just talking about AI but deploying it in real marketing operations.
• Deep technical fluency with modern MarTech platforms and ecosystems. You should be able to confidently discuss integration architectures data flows and platform optimization strategies.
• Proven ability to advise senior marketing and business leaders (VP-level and above) on technology-driven transformation. You know how to earn trust and influence decision-makers.
• Experience working in APAC markets (understanding regional nuances client expectations and cross-cultural communication is essential).
• MarTech Platforms: Salesforce Marketing Cloud Adobe Experience Cloud HubSpot Google Marketing Platform or similar enterprise marketing automation tools.
• Gen-AI Tools: OpenAI API Anthropic Claude Google Vertex AI Midjourney or other LLM/multimodal AI platforms applied to marketing use cases.
• Integration & Automation: Zapier Make (Integromat) MuleSoft or API-based workflow automation tools.
• Youre currently a Head of MarTech AI Capability Director or Technology Strategy Lead at a Tier-1 agency (Dentsu Publicis WPP Omnicom Accenture Song Deloitte Digital) and have scaled AI/MarTech capabilities across 15 client accounts. Youve led major brand transformations and have war stories about turning technology into competitive advantage.
• Youre a Solutions Architect Strategic Consultant or Customer Success Director at a leading MarTech or AI platform vendor (Salesforce Adobe Google HubSpot OpenAI Anthropic). Youve completed 50 enterprise implementations and are exceptional at translating technical capabilities into measurable business outcomes. Youre ready to apply your expertise across multiple brands rather than one platform.
• Passion for and inquisitive about AI andnew technologies
• Understanding and knowledge of AI tools is beneficial but ability to learn and digest benefits and features of AI tools is critical

Req ID: 16338

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Our values shape everything we do:

BeAmbitiousto succeed

BeImaginativeto push the boundaries of whats possible

BeInspirationalto do groundbreaking work

Bealways learningand listening to understand

BeResults-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community clients and creations

OLIVER a part of the Brandtech Group is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential and individual differences are valued and respected. All applicants shall be considered for employment without regard to race ethnicity religion gender sexual orientation gender identity age neurodivergence disability status or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability with science-based emissions reduction targets. Collectively we work towards our missionembedding sustainability into every department and through every stage of the project lifecycle.