Marketing Communications Manager
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Job Location:
Collingwood - Australia
Monthly Salary:
Not Disclosed
Posted on:
5 hours ago
Vacancies:
1 Vacancy
Job Summary
The Marketing Communications Manager is responsible for leading the execution of integrated marketing communications that bring the Starbucks brand and campaigns to life in the Australian market. The role ensures consistent highquality brand storytelling across customer touchpoints supporting visit frequency brand affinity and commercial outcomes.
This role focuses on campaign execution and local market adaptation working closely with global brand teams and local stakeholders.
Key Accountabilities
Campaign Planning & Delivery
- Plan and deliver integrated marketing communications campaigns across owned paid and earned channels
- Lead endtoend campaign execution from briefing through to delivery and postcampaign review
- Ensure campaigns align with business priorities seasonal calendars and customer insights
Brand & Content Stewardship
- Ensure all communications reflect Starbucks brand standards tone of voice and visual identity
- Localise global campaign assets and messaging for the Australian market
- Oversee content development across digital CRM instore and social channels
Crossfunctional Collaboration
- Partner with Product Digital and Store Operations teams to ensure cohesive execution
- Support activation of campaigns instore and across digital platforms
- Coordinate timelines inputs and approvals across stakeholders
Agency & Supplier Management
- Manage daytoday relationships with creative media and PR agencies
- Prepare briefs provide feedback and ensure quality and timely delivery
- Support budget management and campaign reporting
Performance & Optimisation
- Track campaign performance and engagement metrics
- Identify opportunities to improve messaging creative or channel mix
- Share insights and learnings with stakeholders
Qualifications :
Measures of Success
- Campaign engagement and customer uptake
- Brand consistency and creative quality
- Ontime onbudget delivery
- Effective crossfunctional collaboration
Additional Information :
About You:
- 710 years experience in marketing communications brand marketing or integrated campaign roles
- Proven experience delivering multichannel campaigns (digital instore CRM paid media)
- Experience localising global brand campaigns for a local market
- Experience managing creative media and/or PR agencies
- Background in retail or QSR preffered
- Strong execution focus with stakeholdermanagement capability
Life at Starbucks Australia
Starbucks Australia is proudly Australian owned and operated. We are a small company with large growth plans. Weve based in Collingwood with expansive end-of-trip facilities (all shower amenities soaps & towels included) concierge services with dry-cleaning and parcel collection provided and current building works for our very own Starbucks café on-site. We work on a hybrid model with 3 days in office 2 from home.
Remote Work :
No
Employment Type :
Full-time
Key Skills
About Company
Now Brewing – Baristas!A fantastic opportunity to join an iconic global brand and elevate your career in hospitality! Benefits:Generous discounts:Free coffee and frappuccinos whilst on shift!30% off food, drinks and merchFast-food industry award ratesOpportunities to earn more:partner ... View more
