Brand Marketing Senior Specialist EMEA

Hampshire - UK

Monthly Salary: Not Disclosed

Posted on: 18 hours ago

Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

Description

Job title: Brand Marketing Senior Specialist EMEA

Department: EMEA Marketing

Location:Fareham UK

GLS: P03

Working hours: 37.5 hours per week Mon-Fri

A brighter future awaits you

What to expect:

As the Brand Marketing Senior Specialist - EMEA you will develop and execute regional brand marketing plans for CVI EMEAs product portfolio focusing on Myopia Management. You will ensure alignment with global and regional strategies support in-market implementation and strengthen brand equity through effective planning and execution.

Essential Functions & Accountabilities:

Inputs into portfolio strategy and annual business planning process across EMEA taking ownership of brand marketing responsibilities for Myopia Management.
Secures relevant information and data on macro trends market dynamics-including customer and user inputs-and competitors activity.
Build a deep understanding of regional dynamics to inform appropriate regional marketing support and credible partnership. Includes but is not limited to understanding of key customer requirements country-specific needs and differences and considerations in respect of ECP roles as product decision influencers channel dynamics competitive activity regulatory environments pricing corridors and requirements in respect of packaging formats.
Partners within global and regional marketing to develop in-market support via development of IMP toolkits that include new product launches campaigns advertising PR and digital assets market research outputs and other tools materials or programs that are aligned with key commercial stakeholders funded and resourced.
Responsible for ensuring accurate use of approved marketing claims wording in the promotional materials and that assets are in compliance with global and local regulatory & legal standards through coordination with the cross-functional compliance and agile EQMS approval teams.
Oversee regional product management tasks inclusive of market and customer research to inform market and product requirements.
Accountable for Myopia Management marketing budget planning and spending in close alignment with Head of One Day & Digital - EMEA.
Develop and deliver in close alignment with business objectives the yearly marketing activities calendar for Myopia Management
Works closely with cross-functional marketing team to drive optimal execution of marketing communication initiatives and events.
Partners and works closely and drives alignment with key functional stakeholders and cross-functional teams (Commercial Professional Affairs Customer Services Regulatory QA) to ensure effective product commercialisation

About you:

Knowledge Skills and Abilities:

Minimum of 3 years brand management experience preferably in FMCG or in Medical devices Pharma (OTC) vision care (frames glasses contact lenses)
Experience managing branded and private label portfolios would be an asset
Proactive creative and customer-oriented team player with commercial awareness/business acumen
Ability to plan organize and establish priorities to meet goals and achieve results
Good verbal written and visual (presentation) communication skills
Good analytical and project management abilities
Ability to contribute to a team and influence others at all levels of the organization
Knowledge of applicable laws and regulations.
Fluency in English additional languages such as Dutch German Spanish or French would be an asset.
Good Excel Word and PowerPoint skills

Experience:

Youll have a minimum of 3 years experience in a brand marketing role delivering across B2B B2B2C and B2C where youll be able to demonstrate developing and executing winning product strategies through excellent communication and partnership skills. Youll require experience for brand management.

What we offer:

Youll receive competitive compensation and a fantastic benefits package including 25 days holiday pension scheme healthcare cover life assurance access to our Wellness Platform to support you in mental health and wellbeing a discounted contact lens scheme and much more!

We are committed to our employees personal and professional development and offer extensive training to support your career growth and help every individual to reach their full potential. To help us achieve our goals well give you everything you need to help you achieve yours.

We also provide access to LinkedIn Learning to help you develop in you career and grow with CooperVision

If you like what you see take the first step towards your Brighter Future and apply today!All suitably qualified applicants will receive equal consideration and opportunities from CooperVision.

Please view our careers page at view all other opportunities.

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Required Experience:

Senior IC

DescriptionJob title: Brand Marketing Senior Specialist EMEADepartment: EMEA Marketing Location:Fareham UKGLS: P03Working hours: 37.5 hours per week Mon-FriA brighter future awaits youWhat to expect:As the Brand Marketing Senior Specialist - EMEA you will develop and execute regional brand marketin...