Director, Brand Marketing Europe
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Job Summary
We are seeking a dynamic results-driven Director Europe Brand Marketing to steward the brand marketing messaging look and feel for our UK & European markets. The UK & Europe are critical pieces of our international expansion strategy and this role will help lead our approach and refine our customer proposition in the market. This individual will be a strategic thinker with a deep understanding PR OOH social media influencer online ecosystems etc. across the UK/Europe and how these channels work together to deliver best in class 360 campaigns & activations to drive overall brand awareness and deliver on commercial goals.
This role will report directly into the Europe GM but will have a very close working relationship with our HQ-based global marketing team; ensuring alignment & brand consistency of local activations & measurements while also ensuring larger Global Activations are aware of local needs & business goals.
This is a mission critical key leadership role that will help Vuori define our unique brand positioning in the market. The ideal candidate will be creatively oriented with a strong sense of whats on trend how to operationalize messaging in the market to activate customers and drive brand awareness; while possessing a healthy mix of strategic vision with roll-up the sleeves mentality. The ideal candidate will have a deep understanding of consumer brands as well as a firm grasp on how to grow our customer base while deepening relationships with existing customers.
What youll get to do:
Brand Strategy & Leadership
- Lead the development and execution of brand marketing strategies tailored to the unique cultural and consumer dynamics across our UK and European markets.
- Collaborate with the global team to inform seasonal briefs that result in campaign content that resonates with the local customers from UK to Germany and beyond.
- Ensure brand campaigns are not only connected to global & local product & business objectives but aid in accelerating them.
- Ensure all marketing initiatives reflect and enhance the brands core values and story strengthening our market position.
Marketing Execution
- Be the primary filter for all written and visual communications in the market ensuring the content is in line with our overall brand ethos and strategy.
- Oversee & drive the execution of brand marketing campaigns across channels (i.e. digital & retail) as well as platformism (i.e. social influencer etc) as well as offline (OOH & activations) to increase brand awareness customer acquisition and retention.
- Leverage customer insights to make informed decisions and drive continuous optimization of brand marketing tactics locally.
- Monitor industry trends competitor activities and cultural shifts in our UK & European markets to not only keep the Vuori ahead of the curve as well as ensuring Vuori becomes part of customers everyday life.
- Partner with local retail teams to optimize the retail marketing strategy and ensure consistent in-store and DTC experiences that resonate with our growing local community.
Campaign Development & Execution
- Work with the HQ & local teams to design and executeintegrated 360 marketing campaigns across multiple platforms including social media digital influencer partnerships PR consumer activations and community events.
- Measure and analyze campaign performance adjusting strategies to maximize ROI reach brand awareness and market penetration.
- Ensure consistent and effective messaging across all brand touch points and platforms.
Cross-functional Collaboration
- Ability to influence large cross-functional global teams toward a common goal.
- Collaborate with HQ-based global teams including Product marketing media PR Social & influencer Merchandising as well as local teams including Retail eComm Community & local agencies to execute integrated marketing plans.
- Act as the bridge between the global and local teams ensuring alignment of goals timelines KPIs and measurement.
Customer Experience & Community Building
- Create strategies that drive customer loyalty and advocacy ensuring our brand resonates deeply with the target audience.
- Build and manage local brand ambassador and influencer programs to drive brand awareness and relevancy.
Market Intelligence & Trend Spotting
- Monitor and analyze industry trends competitor activity and consumer behaviour to stay ahead of market shifts and adjust strategies accordingly.
- Ensure the brands marketing efforts are innovative culturally relevant and resonate with both local and international audiences.
- Understand be and monitor the voice of the brand in the market.
Qualifications :
Who you are:
- 12 years of experience in brand marketing with a strong focus on apparel brands as well as retail and DTC channels.
- Proven experience in leading the marketing strategy for a brand in UK and Europe ideally with expertise in launching or scaling a brand in this market.
- Extensive understanding of the local consumer landscape & digital ecosystem as well as local market dynamics.
- Experience working within a matrix organization reporting to local GM while partnering with Global teams
- Strong background in start-up or fast-growing retail environments demonstrating agility creativity and a hands-on approach.
- Expertise in developing and executing multi-channel marketing strategies (digital social media OOH PR events).
- Strong analytical skills with experience using data to drive decision-making and improve campaign performance.
- Demonstrated ability to lead and inspire teams with excellent interpersonal and communication skills.
Additional Information :
Our investment in you:
At Vuori were proud to offer the following to our employees:
- Pension Scheme
- Generous Vuori Discount & Industry Perks
- Paid Time Off
- Wellness & Fitness benefits
Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex gender identity sexual orientation race color religion national origin disability protected Veteran status age or any other characteristic protected by law.
All your information will be kept confidential according to EEO guidelines.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Business Development
- Graphic Design
- Communication Strategies
- CRM
- Online
- Market Research
- Project Management
- SEO
- Content Marketing
- ROI
- Creative concepts
- Actionable Insights
- KPI
- Analytics
About Company
Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression, and life. We aim to ... View more
