Search Engine Optimization Associate(SEO)

Career Directions Limited (CDL)

Job Location:

Nairobi - Kenya

Monthly Salary: Not Disclosed

Posted on: 9 hours ago

Vacancies: 1 Vacancy

Job Summary

Position Overview

We are seeking a detail oriented and motivated SEO Associate to join our clients digital marketing team. The ideal candidate will have prior handson experience in search engine optimization and digital marketing with a strong desire to grow into a strategic role. This position is entrylevel in title but requires practical experience in SEO execution analytics and content optimization.

Key Responsibilities

OnPage SEO

Conduct keyword research and analysis to identify growth opportunities.
Optimize website content metadata headings and internal linking for improved search visibility.
Collaborate with content creators to ensure SEO best practices are applied to blogs landing pages and product descriptions.

Technical SEO

Support site audits to identify and resolve technical issues (crawl errors indexing site speed mobile optimization).
Work with developers to implement structured data XML sitemaps and canonical tags.
Monitor Google Search Console for performance and error resolution.

OffPage SEO & Link Building

Assist in linkbuilding initiatives and outreach campaigns.
Research and identify opportunities for partnerships guest posting and digital PR.
Track backlink performance and ensure compliance with ethical SEO practices.

Analytics & Reporting

Monitor and report on SEO performance using tools such as Google Analytics Search Console SEMrushor Ahrefs.
Prepare monthly SEO performance reports with actionable recommendations.
Track KPIs including organic traffic keyword rankings and conversion rates.

Industry Awareness

Stay updated on search engine algorithm changes and industry trends.
Benchmark competitors SEO strategies and suggest improvements.

Requirements

Qualifications & Experience

Bachelors degree in Marketing Communications IT or a related field.
12 years of prior SEO or digital marketing experience (internships or junior roles count).
Strong understanding of onpage offpage and technical SEO principles.
Familiarity with Google Analytics Search Console and keyword research tools.
Basic knowledge of HTML/CSS and CMS platforms (e.g. WordPress).
Excellent analytical communication and problemsolving skills.

Competencies

Detailoriented with strong organizational skills.
Ability to work independently and collaboratively across departments.
Creative thinker with a datadriven mindset.
Passion for digital marketing and continuous learning.

Position OverviewWe are seeking a detail oriented and motivated SEO Associate to join our clients digital marketing team. The ideal candidate will have prior handson experience in search engine optimization and digital marketing with a strong desire to grow into a strategic role. This position is en...