Senior Strategic Brand Manager
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Job Location:
Cape Town - South Africa
Monthly Salary:
Not Disclosed
Posted on:
15 hours ago
Vacancies:
1 Vacancy
Job Summary
Introduction
Our client a Luxury Fashion Company with globally recognised name.
The company is seeking a seasoned Senior Strategic Brand Manager to lead the development and implementation of our brand identity across our luxury fashion portfolio. The successful candidate will have a proven track record in luxury brand management with experience in managing multiple brands under one umbrella.
Key Responsibilities:
1. Define Evolved Brand Identity:
Develop and lead brand initiatives that drive consumer relationships focusing on legacy brands self-expressive emotional identity value proposition benefits and personality cues.
2. Consumer Implementation Framework:
Identify value proposition benefits understand consumer psychographics define brand positions framing and touch points and establish metrics for brand management.
Requirements:
- Proven luxury brand experience preferably in fashion
- Experience managing multiple brands under one brand umbrella
- Strong focus on customer experience
- Tertiary studies in Strategic Brand and Marketing or related qualification (highly preferred)
- Minimum 10 years of experience in a similar role with at least 5 years in a leadership capacity
Desirable Qualities:
- Entrepreneurial mindset
- Legacy-focused approach
- Curiosity and adaptability
- Global perspective and understanding of consumer behaviours
Deliverables
Short-term Goals:
- Establish clarity and alignment of brand identity across all facets
- Enhance customer interaction and engagement on social media and digital platforms
Medium-term Goals:
- Develop the model for the next evolution of the Brand
- Define the next stage of the brand focusing on legacy brands
Long-term Goals:
- Evolve brand on the global stage
Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
