Manager- Launch Support

Islamabad - Pakistan

Monthly Salary: Not Disclosed

Posted on: 16 hours ago

Vacancies: 1 Vacancy

Job Summary

Job Title: Manager- Launch Support

Term: 12 months

Location: Islamabad Pakistan

Division: DFS/Product

Reports to: Head of Digital Chanels/ Product Manager

Relevant experience: 8/12 years in digital financial services (DFS) product launches GTM strategy pricing customer segmentation digital marketing and mobile wallet ecosystems

Mandatory requirements:

Strong Pakistani DFS market experience; expertise in product launch frameworks value proposition design pricing strategy competitor benchmarking customer research channel strategy merchant/agent ecosystem enablement regulatory awareness (SBP)
Proficiency in English and Urdu

PURPOSE OF THE PROJECT
To ensure commercial success the bank requires a dedicated Launch Support Expert who will lead GTM design customer value proposition development pricing strategy acquisition planning merchant enablement and launch governance.
The Launch Support Expert will collaborate with Marketing Product PMO Technology Compliance and external partners to ensure that commercial readiness messaging pricing and channel activation are fully optimized for market launch.

Key Activities
Core Responsibilities and Accountabilities

Design end-to-end GTM strategies for wallet features services and partner integrations including customer value propositions across retail MSME/merchant and agent segments.
Conduct customer segmentation prioritize high-value cohorts and build tailored activation plans across digital branch agent merchant and telco channels.
Define competitive and revenue-aligned pricing structures for wallet services (transfers cash-in/out bill payments merchant payments Raast cards) supported by benchmarking and economics modelling.
Develop launch offers promotional pricing and customer incentive frameworks based on forecasting scenario modelling and competitor insights.
Support the creation and execution of launch campaigns (ATL BTL digital in-app) ensuring regulatory-aligned messaging and seamless customer experience across touch points.
Collaborate with UX and Product teams to refine onboarding activation flows customer journeys and merchant/agent enablement materials and scripts.
Lead cross-functional launch readiness forums track dependencies risks and mitigation plans and maintain a unified KPI dashboard covering acquisition activity engagement and revenue metrics.
Continuously analyze Pakistans digital wallet landscape RAAST-driven shifts telco-bank competitive strategies merchant trends and customer adoption barriers to guide product enhancements and leadership decisions.

KPIs
1. GTM & Launch Execution

Launch Readiness Index: Score based on completeness of commercial marketing operational and regulatory readiness before go-live.
On-Time Delivery of GTM Milestones: % of GTM deliverables met as per plan.

2. Acquisition Activation & Revenue

Customer Acquisition Volume vs. Target (first 90 days post-launch).
Activation Rate: % of new users performing 1 transaction within Week 1 / Month 1.
Revenue Realization vs. Business Case for the first 3/6/12 months.

3. Pricing Efficiency & Competitiveness

Margin Improvement through optimized pricing and reduced subsidies.
Competitiveness Index: Price/value benchmarking vs. major Pakistani DFS players.

4. Marketing Performance

Campaign ROI: Customer acquisition cost (CAC) channel performance conversion rates.
Engagement Metrics: MAU DAU merchant activation repeat transactions.

5. Stakeholder Satisfaction

Cross-Functional Alignment Score based on feedback from Product Technology PMO Marketing & Compliance.
Partner/merchant satisfaction rating during launch phases.

Mandatory Knowledge

Strong grasp of digital wallet ecosystems customer journeys merchant acceptance models DFS growth levers and SBP digital banking regulations.
Expertise in GTM planning value proposition design customer segmentation and product marketing for fintech or banking products.
Deep understanding of pricing frameworks revenue modelling customer incentives and competitive dynamics.
Familiarity with Pakistani digital finance players (wallets telcos fintechs merchant aggregators banks).
Experience coordinating PMO-style governance for large product launches.
Strong communication skills in English and Urdu; ability to influence cross-functional stakeholders

Job Title: Manager- Launch Support Term: 12 months Location: Islamabad Pakistan Division: DFS/Product Reports to: Head of Digital Chanels/ Product Manager Relevant experience: 8/12 years in digital financial services (DFS) product launches GTM strategy pricing customer segmentation digital marketing...