Digital Marketing Manager

• Digital Campaign Management: Develop execute and manage digital marketing campaigns with a strong focus on Google Ads PPC campaigns META campaigns etc.
  
• Social Media Strategy and Engagement: Develop and evolve social media strategies that drive engagement revenue and brand follower-ship across platforms such as Facebook Instagram LinkedIn YouTube and TikTok.
  
• Market Research and Analysis: Conduct thorough market research and analysis to identify target audiences industry trends and competitor strategies to update campaign strategies.
  
• Cross-Functional Collaboration: Work closely with cross-functional teams including sales developers and others to ensure cohesive and effective digital marketing strategies that align with overall business goals.
  
• Advertising Budget Management: Manage advertising budgets allocate resources effectively and optimize campaign spending to achieve desired outcomes and maximize ROI.
  
• Performance Measurement and Optimization: Measure and report on the performance of all digital marketing campaigns assessing against goals (ROI and KPIs) and optimising strategies based on insights.
  
• Innovative Growth Strategies: Brainstorm and implement new and creative growth strategies to increase market reach enhance customer engagement and drive revenue.
  
• A/B Testing and Experimentation: Plan execute and measure experiments and conversion tests to optimize campaign effectiveness and user experience.
  
• Customer Journey Analysis: Utilize strong analytical skills to evaluate the end-to-end customer experience across multiple channels and touchpoints identifying opportunities for improvement.
  
• Emerging Technology Evaluation: Stay updated on emerging digital marketing trends and technologies providing thought leadership and recommendations for their adoption where appropriate.
  

Requirements

Proven experience as a Digital Marketing Manager or similar role with a strong focus on paid digital campaigns

• Expertise in managing social media platforms such as Facebook Instagram LinkedIn Twitter and TikTok
  
• In-depth knowledge of Google Ads PPC campaigns and other paid advertising platforms
  
• Strong analytical skills with experience in market research and data-driven decision-making
  
• Demonstrated ability to collaborate with cross-functional teams and manage complex projects
  
• Proficiency in using marketing and analytics tools (e.g. Google Analytics SEMRush etc.)
  
• Excellent communication and leadership skills
  
• Bachelors degree in Marketing Communications Business or a related field (Masters preferred)
  

Benefits

• Opportunity to work in a fast-paced and dynamic environment.
  
• Make a real impact on the companys growth and success.
  
• Be part of a collaborative and supportive team.
  
• Personal Loans
  
• Free online doctor consultations
  
• Monthly engagement activities