Global Employer Brand Specialist
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Job Location:
Waukesha, WI - USA
Yearly Salary:
$ 61600 - 92400
Posted on:
13 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Description Summary
The Employer Brand Specialist supports the execution of GE HealthCares global employer brand and talent attraction efforts by creating managing and optimizing content and campaigns that bring our Colleague Value Proposition (CVP) to life.This role is a part of the Global TA Team and reports to the Employment Brand manager. This work sits at the intersection of marketing advertising recruiting brand reputation and culture. The Specialist will help translate our employer brand strategy into day-to-day execution across content social channels paid media support reporting and brand governance.
This is an early-career role designed for a passionate creative and detail-oriented individual with strong interest in marketing communications and storytelling and a desire to learn how brand and talent strategy connect inside a global organization.
Job Description
Key Responsibilities
Employer Brand Content & Execution
Support the creation of employer brand content including basic graphic design copywriting and light video editing.
Assist with drafting and updating content for social posts email communications internal toolkits and campaign assets
Help quality-check (QA) employer brand content to ensure accuracy consistency and brand compliance before publication
Social & Community Management
Support day-to-day management of employer brand social content including scheduling publishing and basic community engagement
Monitor comments messages and engagement trends escalating questions or issues as needed
Help maintain a consistent and professional employer brand presence across platforms
Paid Media Support
Assist with paid media campaign setup and execution including asset coordination tracking links and creative QA
Help document learnings and insights from campaigns to inform future optimization
Reporting & Insights
Support reporting on employer brand initiatives campaigns and content performance
Help track key metrics such as engagement rates click-through rates and content performance trends
Contribute to dashboards summaries and recaps used by Talent Acquisition and Employer Brand stakeholders
Templates Tools & Governance
Support the creation and maintenance of employer brand templates to enable scalable on-brand execution
Assist with organizing and maintaining employer brand assets and toolkits
Help ensure content follows brand governance compliance and approval processes
Career Site & Digital Support
Assist with ongoing updates and enhancements to the careers site including content refreshes and campaign support
Help coordinate content updates tied to campaigns awards or key talent initiatives
Required Qualifications
Bachelors degree in marketing Communications Journalism Business or a related field.
12 years of relevant experience
Demonstrated interest in marketing branding communications or digital media.
Proven teamwork and collaboration
Proven attention to detail
Additional Information
GE HealthCare offers a great work environment professional development challenging careers and competitive compensation. GE HealthCare is anEqual Opportunity Employer. Employment decisions are made without regard to race color religion national or ethnic origin sex sexual orientation gender identity or expression age disability protected veteran status or other characteristics protected by law.
GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19 some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.
Relocation Assistance Provided: No
Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
GE HealthCare provides digital infrastructure, data analytics & decision support tools helps in diagnosis, treatment and monitoring of patients
